Social marketing - a new definition

To be honest I am not sure what we mean when we talk about social marketing except in the sense that it's more marketing jargon and can impress the clients.
However, subsequent to launching the Wensleydale Blog (see more below) we've had quite a few posts in support of Wensleydale Creamery's submission for EU protected status. One was from a very nice chap called Tim Chapman (he likes his Wensleydale on granary with a pint of Black Sheep Bitter).
And this is where the social bit comes in. I haven't spoken for Tim for about two years - sorry Tim! Tim used to work with me when I was running Insider magazine and later joined me on the rollercoaster ride that was Venturedome.com during the dotcom boom and bust. Again, sorry Tim!
But how strange that our paths should cross now through the medium of the internet - then again maybe not - the great thing about coincidence is that it happens all the time.
Any way check out Tim's blog at An Elegant Escape From Reality