I'm not so much interested in the film, although I will watch it when it screens, than by the fact that on the official Inglorious Basterds (sic) website you can embed the trailer direct in to your blog without even accessing your own blog.
Great piece of viral marketing although I am disappointed it is so flash heavy and is not using some other social media tools like Twitter. However, I have just looked again and they are! Twitter and Facebook - look at it here. Brilliant!
Following the success of the OpenCoffee networking events we have held in Bradford, bmedi@ are running another event on Thursday 28th May 2009 in SHEFFIELD.
The emphasis of OpenCoffee is very much on the internet and new media industries etc. These free events are informal and see a range of technology entrepreneurs, designers, bloggers, developers, geeks, investors and anyone else who's interested in digital media and technology exchanging ideas and striking up relationships that would otherwise never have flourished.
The philosophy of OpenCoffee is of an Open House of ideas and people.
OpenCoffee SHEFFIELD, is being sponsored by bmedi@ and the Showroom Sheffield.
The event will take place on Thursday 28th May 2009 at The Showroom Café Bar Sheffield from 10am to midday. The Showroom is located at Paternoster Row, Sheffield, S1 2BX. Find the map here.
Please note it is only a 2 minute walk from the train station to the venue and various car-parks are available in the area.
The event is open to anyone who is interested in the region's digital, creative and new media industries. You're welcome to enjoy the coffee, bacon butties, the cakes and the company. We do however need to have an idea of numbers for catering, so please book your place by contacting Dev Dulai either by e-mail email@example.com. or ring 01274 747407.
Posted by News Update at 10:01 AM
I’m rather puzzled by this malarkey about the - MP’s Expenses Scandal - (add exclamation marks where appropriate) - it’s wrong of course to claim for a Kit-Kat or Bath Plug and especially for tampons when you’re a bloke.
None of the above assists you in the role of representing your constituents in parliament. And from a professional point of view the whole "communications" and "public relations" response has been shite.
Surely it’s an indelible strain of British culture to screw the system as much as you can for as long as you can get away with it. Just look at the banks and the whole British economy if you want evidence.
And, as a former hack, it seems strange to see journalists beating their breasts about the hypocrisy (something us Brits do so well) of the MPs claiming expenses for second homes, renovations, prams, tampons and, in one case, mole infestation.
As a desk editor, on a newspaper, sometimes my eyebrows where at the back of my head when I read some expense claims which I knew to be completely spurious. For instance charging for mileage to interview a farmer in Northumberland when I had overhear the said journalist interviewing the farmer from the office 360 miles away before going to the pub for lunch.
This was at a newspaper which had its own ATM to dispense expenses at the end of every week. I remember it well. It meant I could feed my family every week. Which is the same argument the MPs are using "You, the tax payer don’t pay us enough so we have to do this fiddley-expensy-housing thing".
Did I fiddle my expenses? Possibly. Did I claim for a Kit-Kat? No.
You see no-one is free from blame but most of us - civil servant, accountant, solicitors, business man/woman, teacher - keep a sense of proportion and consider the implications if we abused the system too much. We thought about the how it would look to our peers and the people we served and hung our heads in shame thinking about the implications for our reputation.
Reputation - now there is thing! Honour, Clarity and Honesty.
Which brings me to communications. So far the Government has been in denial - "we followed the rules" - and the Tories and the Lid-Dems are very quiet, waiting to hear what is revealed about them. But no one is communicating.
First rule of crisis communications is to understand that you are in a crisis. Second rule, come up with a strategy to address the issue. Third rule, is to talk to people.
Problem is no-one is talking.
Posted by News Update at 9:08 PM