I'm not so much interested in the film, although I will watch it when it screens, than by the fact that on the official Inglorious Basterds (sic) website you can embed the trailer direct in to your blog without even accessing your own blog.
Great piece of viral marketing although I am disappointed it is so flash heavy and is not using some other social media tools like Twitter. However, I have just looked again and they are! Twitter and Facebook - look at it here. Brilliant!