27.9.06

GREEN launches Greenblog



Over at GREEN Communications we have launched Greenblog – regular visitors will guessed that something like this was on the way.

We have been planning this for some time using our own software – named Juice - from sister company Lime Brand Design. It's early days and we believe our blog will evolve over time and will be a very diffent beast from what it is today.

It has integrated feeburner, Technorati ping etc. Tags and trackbacks will appear shortly. Social marketing in the blogosphere is a now a service that we offer our clients and have already created two blogs - one for Wensleydale Creamery and another for Elmfield House, with more to follow.

We believe all companies will blog in due course if they are truly committed to an open and honest dialogue with their employees, customers, suppliers and other stakeholders. With that in mind we thought we really should have our own. It’s just taken is more than three months to get the software right.

Everyone at GREEN now have their own blogging account and can post their views to the site as they wish. No pressure guys!I think consumers increasingly turn to the internet when discussing companies and products and companies cannot afford to ignore the online conversations that are taking place on message boards, web sites and blogs .

The point is the media of the internet means that it's not good enough to use the web to simply push out your message and hope that people get it. The web means entering into a conversation you're your customers. Greenblog.co.uk will provide a comprehensive range of services including corporate blog strategy, hosting and implementation, blog monitoring, blogger media relations and a complete editorial service.

Watch out for comments from the rest of the team. From managing director Andy Green and account managers Lindsey, Liz, Abi, Kerry, Lisa, Alessandro, Dan and Simon. Simon our latest recruit is the most experienced in the field of social media and marketing and you can check out his thoughts at his own blog at Simon Says.

As always we welcome your comments - what do you like or dislike about the site? What to you think about our comments? My view is that blogging is all about having a conversation. As Hugh MacLeod likes to point out, the best way to manage a conversation is by improving the conversation and making it more interesting.As communications moves from traditional one-to-many channels to a one-to-one conversation, it's important that companies are informed and involved in the discussion. Our blog services are designed to help our clients ease into this critical new area of communications.

We’re more than happy to invite any one to join in our conversation at Greenblog.

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