Who says blogs don't work?

Who says blogs don't work? Over at GREEN and greenblog we helped create a corporate blog for our client Wensleydale Creamery, the only makers of Real Yorkshire Wensleydale.

Since the launch of wensleydaleblog more than 10,000 people have now signed the Uniquely Yorkshire petition in support of Real Yorkshire Wensleydale Cheese!

It's only three months since we announced that the creamery had put forward a submission to protect Real Yorkshire Wensleydale through Protected Designation of Origin or PDO as it's more commonly known.

PDO aims to promote and protect food products in the EU and is used to describe foodstuffs which are produced, processed and prepared in a given geographical area using recognised know-how. This means that any manufacturers outside of Wensleydale cannot produce a cheese and call it Real Yorkshire Wensleydale.

Everyone at the Creamery would like to say A BIG THANK YOU to everyone who has supported them over the past couple of months.

The interesting thing from a PR and marketing point of view is how we have adhered to a strict set of rules in managing wensleydaleblog and the comments posted there. Especially so given the concerns about social media and marketing being manipulated by some of the larger corporate blogs.

The key rule is to be open and honest in all the conversations you have customers and visitors to the blog.