Whisky a No! No!

On the subject of whisky – see earlier post - it looks like Diageo, one of the biggest spirit companies in the world – has made a similar blogging faux pas to that committed by Edleman on behalf of Wal-Mart and Working Families for Wal-Mart.

Diageo – the company behind Johnnie Walker, J&B, Bells, Bushmills and many more – has launched Scotchvibe where your can find your “Vibe with Whisky & Music; Celebrate scotch month and come to the site where scotch & music mix.”

Great, you might think. Another company engaging in social media. However, ScotchVibe only offers whiskies from Diageo, which is all well and good as I am quite partial to a glass of Bushmills.

However, no where on the site does it state that the ScotchVibe is owned by Diageo or that all the content is theirs. It’s a great idea but any corporate crosses a very serious threshold when they fail to be transparent about who is running their blog(s) or, in this case, fail to mention it al all.

No-one would have thought any the less of them but they damage their own reputation by pretending to be something they are not. Several bloggers in the whisky community have already picked up on this, including WhiskySchool.