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18.8.06

Latest news on Wensleydale

Just to bang the drum for my company GREEN Communications. Our team - Lindsey Ramsey, Abi White and myself, have generated major coverage on behalf of our client Wensleydale Creamery following its decision to make a submission for Protected Designation of Origin for Real Yorkshire Wensleydale Cheese.
Protected Designation of Origin (PDO) aims to promote and protect food products in the EU and is used to describe foodstuffs which are produced, processed and prepared in a given geographical area using recognised know-how. This means that any manufacturers outside of Wensleydale cannot produce a cheese and call it Real Yorkshire Wensleydale.
If you saw the press last week, or listened to the radio, or watched TV you will have noticed that GREEN helped generate thousands of pounds worth of positive coverage for Wensleydale.
Articles appeared in The Times, Daily Telelgraph, Daily Express, Financial Times, Yorkshire Post and many more.
David Hartley, the managing director, was interviewed on BBC Radio 4's Today Programme and also appeared on local radio. Meanwhile, there was a total of 30 minutes of television coverage nationally and regionally.
We also persuaded the Yorkshire Post to launch a reader campaign to help support Wensleydale Creamery's bid for PDO - which you can visit here Uniquely Yorkshire.
And finally if you watch The One Show tonight on BBC1 at 6.55pm you will see the cheese being made by hand in the creamery and here's why this unique cheese is so important to Wenselydale.

That’s me for a while now… off to Prague with the family for a well earned rest.

3 comments:

Stuart Bruce, BMA PR said...

Ian, good stuff I thought it was you guys but was 100% sure. We went to Prague in July and had a great time. I can recommend the Opera restaurant - hard to find your way in, but worth it!

Ian G said...

Thanks Stuart - we will check out the Opera. I have the guidebook in front of me now and will check it out.
For those of you who don't know Stuart he is a "top bloke" and has been a real pioneer in the North of England on all issues realting to Social Marketing - although I'm still not sure what it means. See Stuart at A PR Guru's Musings".
Still on the Wensleydale stuff watch this space for when we launch RealWensleydaleblog.com.

Linda said...

Hi Ian, what a fantastic job, I hope you have been able to bask in the glory of all that top notch coverage. I hope you can report back on how all the coverage affects the campaign as a great case study for anyone who can't quite 'get' what a skilled PR team can do. All best.