PROs: Be careful what you send to bloggers

Mike Butcher has just posted on Twitter about the perils of trying to engage with a blogger after a PR bunny sent him a pitch for a movie review.
As with traditional PR and journalism the first rule always applies - know your source and understand what the journalist is looking for and what his readers expect.
If you're going to pitch to a blogger - read their blog.
Here's Mikes views on the matter and pitch he received from the PR person, who to be fair seems to be out of their depth.