Another piece in the UK press re-assessing blogging - this time the Guardian, which is usually so supportive of social media. The piece has been prompted by Technorati's recent State of Blogosphere report.
The report shows that blogging is still growing but is morphing into something a bit more one-sided than we all thought it would be.
I think there is a lot of truth in the arguments against blogging - ie a lot of it is solipistic, badly-written, ego-driven drivel (or is that just me?) - and the Guardian's Vic Keegan does make some good points because the average Joe in the Street just dosen't give a shit about blogs. And fair play to them. Who can blame them?
Most of my non-blogging friends just don't get it and consider me as something of a weirdo for blogging - although they all read the damn thing! You know who you are!
So what has blogging done for me?
- It's helped me win new business for GREEN Communications.
- It's introduced to people across the globe.
- It brought me together with Kevin Dixie - and together with Marcus Dyson (scarey picture) we have been able to grow Fuelmyblog.
- With The Wensleydale Creamery we have built a powerful business blog, allowing them to communicate directly with their customers.
- It's got me a few speaking gigs on Web2.0
- I've been able to host two workshops helping companies set up their own blogs.
- It has introduced me to people like Simon Collister who GREEN now employs.
- It's encouraged me to write more - as a former journalist I enjoy this.
- It's opened up new areas for my clients.
- And I've learned a lot from people a lot smarter than me.
Blogging isn't over - it's just evolving and I find that very exciting.