McNairn and the future for Web 2.0

I know. I know. I promised this last week. But time is tight so I am reduced to writing this after eating my wife's moussaka (on my own, in the kitchen - again!) but I did promise to say something about the conference I attended at the CIPR.

To be honest I didn't learn that much, although I will send GREEN padawan for insight in the future, but the most informative of the speakers was Ian McNairn from IBM. What got me about Ian is that he believed what he was talking about and argued very cogentley with a French lady who just did not get it. And what shocked me most given the number of PR prefessionals in the audience was how ignorant they were about Web 2.0 - wikipedia, blogs, podcasts, videocasts etc. You name it, they didn't have a clue.

Ian McNairn is Web Innovation & Technology Program Director for IBM. He acts as a catalyst between the innovators and implementers IBM, facilitating the flow of ideas, best practices, standards and leadership. His current 'hot' focus areas are the 'Web 2.0' tools such as wikis, blogs, social bookmarking, tagging, rss, atom, podcasts and mashups to name a few. However, he did hint the next big thing was mash-ups.

Ian’s earlier IBM career was in a marketing role, and before that in a technical sales role in IBM South Africa. Prior to IBM, he was the Global IT Strategy Director for Sedgwick Insurance Brokers and previously in various roles in academia.

Nothing Ian said was new to me - although he did elicit gasps from some of the audience - and it is always nice to know that your own paricular prejudices and beliefs are confirmed by someone who knows what he is talking about.

He left us with this:

I'm not sure I agree with the thesis. Indeed, I doubt it very much. I saw this about two years ago and laughed at the time, but you never know...

You can watch it at: The New York Times has just gone off line

Comments please...


Ian said...

Ian ... it is so nice to find that someone does get it!

I'm glad you found my viewpoints/presentation mirrored your opinions.

I agree with you that the thesis proposed in the EPIC link I ended off with will not happen (even if only because we are all sensitised to it as a possibility now), however I wanted to get some of the minds attending my presentation, expanded a bit. Hopefully it achieved that objective in some cases, but clearly in your case yours is well expanded beyond those boundaries already.

B.t.w. I stumbled across your blog entry via Technorati when I was digging around today.

Ian Green said...

Thanks Ian,

What I find amazing is how much things have moved on since I saw your presentation.

For instance I've just noticed that a small family-owned brewqery based in North Yorkshire, Theakstons, has opened a pub in Second Life.

A couple of years ago they didn't even have a website.