Howard Carter on DEET

Our friend Howard Carter at incognito offers some insight into the issues surrounding DEET insect repellent and how mosquitoes are becoming increasingly resistant to this toxin.

How social are you? Fancy a pint?

Social media has transformed the internet in the past five years but many companies still struggle to embrace it. I was recently invited by iGaming Business Magazine to write an article offering a simple strategy for managing your digital profile. Here it is:

Let’s imagine you’re in the pub having a conversation with your best mate about your local football team’s dismal standing in the league table.
Someone else in the bar, a stranger, is eavesdropping. He is a fellow fan and commiserates with you about the teams failings - so he joins in your conversation about the team’s bad management. The landlady behind the bar chips in her views. And the old bloke sat at his usual table holds forth about the team’s poor defence. Everyone enjoys a conversation.
Now let’s imagine you’re online on your Facebook account having the same conversation with a bunch of people who have become friends with you because you’re all interested in the same football team. You’ve never met them in real life but you have a shared interest that you wish to talk about - and there are thousands of you.
As a definition of social media - such as websites like Facebook, Linkedin, blogs, Twitter, YouTube, Flickr, Plaxo, FourSquare and the emerging mobile applications - the term ‘conversation’ neatly sums up what social media is. It is an ongoing digital dialogue which is having a huge impact on people’s personal lives but also on businesses too.
Now imagine the conversation around your brand - whether you are a game developer, operator, distributor or manufacturer - and consider what people are saying about your company. Are you listening? Are you engaged? Are you adding to the conversation? No? I thought not. Most businesses don’t bother and they are missing a huge marketing opportunity.
Some people love your company and brand and are talking about it in glowing terms but you are not talking to them. Others really don’t like you and are telling others why they hate you but you are not talking to them. Are you?
If you’re not in the conversation, you’re not engaged. If you’re not engaged you’re not in game and your brand can be trashed. Meanwhile, in failing to engage with social media your company’s ranking on the search engines will be significantly curtailed as social media is now one of the main influencers in search engine optimisation.
Let’s look at the statistics. If Facebook was a country it would be the third most populated ahead of the United States - only China and India are bigger.  More than 500 billion minutes are spent on Facebook every month and 25 million items of content - links, blogs, photos, videos, news - are posted there every month. One third of 18 to 34 years check their Facebook account after they wake up.
Twenty four hours of video content is uploaded on to YouTube every minute and two billion YouTube videos viewed every day - this is rising sequentially. Meanwhile, more than four billion images are hosted on Flickr. Elsewhere, 95 per cent of companies use Linkedin to identify and attract new staff and there are more than 27 million tweets per day on Twitter.
Are they talking about you? Possibly. Are your talking to them? Probably not.
Social media is not a revolution. It has evolved as people have adapted to the internet and moulded it into a media which suits their needs and desires but business has been slow to embrace the opportunities of social media. And curiously, the gaming sector - which should be the most digitally enabled - is failing miserably.
Major companies now recognise the importance of social media as a communications and marketing medium. Scores of business-to-consumer brands now how thousands and in some cases, millions of followers on their Facebook and Twitter sites and are happily talking with their customers, addressing criticism and accepting praise.
Any company considering this powerful new marketing tool must use it as part of the overall marketing strategy of the business. For instance, why bother with a blog or Twitter account if you do not have a link to them on your corporate website?
For any marketing manager in the games sector considering a social media footprint the most simple strategy is: Follow, Create and then Engage.
Follow: seek the online community which is talking about your company online. They might be customers, employees, suppliers and competitors. Understand what they are saying about your company - their likes and dislikes. There are simple  tools on the web to seek out your community - either using Google or more specialist social media search sites like addictomatic.com
Create: Establish a personality and tone of voice for your brand and create an social media profile which might include a blog, Twitter, Linkedin and Facebook page.
Engage: Join in the conversation through your blog and other social media websites. Follow people in your field, those who are talking about you and engage with them. You will quickly begin to establish a community who you will engage with.
Not everyone will be a fan. There will always be detractors but at least you are now part of the conversation and can address any issues as and when they arise.
As a marketing tool social media is the most potent tool in your possession and can significantly improve how you communicate with your customers - covering all areas from sales promotion to crisis management. Meanwhile, it will do wonders for your search engine optimisation significantly improving your company’s digital footprint.

It's Burn's Night Tonight!

Ian, left, with best mate Andy Grant

Six lessons from The King's Speech

The Oscar-tipped The King’s Speech is a great film but also highlights valuable lessons for communicators - with its story centred on the relationship between King George VI and his unorthodox speech therapist Lionel Logue and how together, they achieve extraordinary results.
Here are six lessons for communications consultants from The King’s Speech:
1 Work as a partnership of equals. The best results come from two sides, aligning themselves to their common interests to achieve their goal. At the very beginning of their relationship the consultant recognised that deference should not get in the way of addressing their common task, and insisted he should be called ‘Lionel’ rather than Mr Logue, and in turn, he should call the King by his affectionate pet name of ‘Bertie’. By working as equal partners it helps to create optimum synergies. If it were an equation it would read: 1+1= 3.
2 The consultant needs to insist the working relationship is on their professional terms. In addition to getting his client to use Christian names, the consultant was equally insistent that the training had to be done at his premises and on a daily, not weekly basis.
3 Be brave and be prepared to walk away. At the outset Logue took a high risk strategy of ‘take it or leave it’ in offering his services to the future King. He stood to lose this once-in-a-lifetime opportunity. Yet, he recognised how he might get over the first hurdle but ultimately would fail if he did not stand by his professional principles. How often do consultants fail to heed the early warning signs of potential problems with their clients and remain afraid to take the tough decision if necessary?
4 Look for causes rather than addressing the symptoms. Rather than address the evident manifestations of the King’s speech impediment Logue examined for deeper root causes to the King’s ailment. By doing this, in spite of initial client opposition, he could make a real difference. The client is not always right. Sometimes they may shy away from real causes of a problem.
5 Accept sometimes you have to say ‘sorry’ and on occasions you may need to make up. The film portrays the disagreements between the client and consultant and how they row and fall out. They could have easily stubbornly gone their separate ways. The recognition of the value each brought to the other overcome personal pride. Inevitably, in any dynamic client/consultant relationship there will be up’s and down’s. The best relationships are bigger than the disagreements which may sometimes upset them.
6 Be there for the critical times. When King George had to make his epic war-time speeches rallying the nation in its darkest hour, Logue was there at his side, ensuring in the most important times for his client he was at hand.
You too can enjoy the success of Lionel Logue. You may not have a King as a client, but they will hopefully respect you royally.

What really motivates us...

The Power of Time

Really good appraisal of where we are now with how we order our lives...

Ross is using his skills to find a job

s it’s often said that if you can sell yourself you can sell anything, so we were delighted to see our chum Ross Brown taking up the challenge by - using the tools of his trade to find a new job.
For 10 years, Ross has been self-employed, working with clients and agencies to provide them both with expertise in digital marketing. From initial strategy and planning through to production and delivery, Ross’s work encompasses all aspects of digital marketing - from web sites to email campaigns, search engine optimisation to audio & video production.
Now he’s utilising this expertise to promote himself, using both traditional and digital marketing techniques, to find a new job.
And he’s offering a reward of £250 to whoever can help him find his dream role.
"I’m missing working with a team on a regular basis and the buzz you get in an office environment, he says. "For me, it’s the role that’s important, not the title on the business card. I want a job where I can make a real impression, perhaps helping a business to grow whilst delivering high-quality work."
As a former journalist and PR manager, Ross is well-placed to take advantage of the boom in social media, planning and delivering campaigns using marketing channels such as Twitter, Facebook and blogs to allow a company to communicate directly with its customers.
But he’s using this expertise to his own advantage for the first time.
Commenting on his campaign, Ross says: "Since the millennium, I’ve worked with clients and agencies large & small, combining my expertise in marketing, technology and business to deliver cost-effective and high-quality digital solutions.
I’ve enjoyed the time I’ve spent in self-employment but the time is right for me both professionally and personally to return to full-time employment - and using the marketing tools I specialise in seems like the best way to find the perfect job."
He adds: "Most people in my line of work either deal with clients, or deal with programming and development. Because of my experience in self-employment, not only can I speak to clients in a language they understand - explaining the business benefits of a digital strategy - but I can also speak to the development team and ensure that the finished product is both technically-proficient and meets the client’s requirements.”
Ross is using his blog at www.rossbrown.co.uk to record the progress of what he’s calling "Operation Job", using his social media marketing skills to promote himself through his business and personal networks.

Five day Twixtmas work out

Over at GREEN we are celebrating Twixtmas. You can transform your personal happiness by doing a five-day work out during the Twixtmas break - the period between Christmas and New Year.
By following some easy-to-do ‘happiness workout’ tips you can make yourself happier, ready to step into 2011 with more optimism and energy.
The binge happiness five-day programme consists of completing what is called a ‘happy diary’ for each of the five days of Twixtmas, December 27-December 31, which focus on the happy, positives in your life.
Writing down positive thoughts and feelings has been proven to beat just talking about them. Scientists believe that writing encourages the creation of a structure and storyline which can help people make sense of what has happened in their past and also guide and direct them towards finding solutions. Just talking about problems can often be unstructured, disorganised, and even chaotic. As a result, it can add a sense of confusion to your emotional state.
Twixtmas campaigner and GREEN director Andy Green said: "Arm yourself with pen and paper and make some time during the Twixtmas break to give yourself a five-day happiness work-out. Expressing your appreciation and thinking about the positive aspects of your future, or even writing affectionate things, have been scientifically proven to work and make you feel better in yourself.”
The 5 day ‘binge happiness work-out’ consists of:
Day 1 Write down four things from the past week which have made you feel grateful. Then think about and write down how one of the best experiences in your life made you feel.
Day 2 Write about something good you have done for someone else.
Day 3 Write a short email or letter to someone who you like or care for. Why not tell them how good they are and why they are important to you?
Day 4 Make a list of your favourite places visited or places you would like to go. Think about why you liked them so much or what attracts you to want to go there.
Day 5 write about your future, where everything has gone as well as you have hoped. Also, think about the present and make a note of four things that went really well for you during the five days of Twixtmas.
"The five days of Twixtmas, between December 27 and December 31, are an ideal time to do your very own binge happiness work-out. Most people put things off or don’t get round to doing them because they say they don’t have time. There is no excuse for most of us over the Twixtmas break to enjoy some ‘binge happiness’," said Andy.
The Twixtmas campaign is a new idea to change what is seen as a dull, fallow holiday period into a massive opportunity to get people to do small acts of goodness to create significant social good for themselves and others.
Instead of binge shopping or binge drinking, the not-for-profit campaign is trying to encourage binge doing, thinking and ‘binge happiness’ to overcome the problem of ‘time poverty’ – where people perceive they do not have enough time to do things for themselves or others, or the planet.
The campaign was originally conceived by social enterprise the Flexible Thinking Forum.
The website www.twixtmas.com offers practical advice and inspiration to encourage everyone to make the most of this under-used opportunity. The site also provides a free facility for sending a Twixtmas e-greeting card, and you can also download a Twixtmas pledge form.
If just 0.1% of the UK population did five good things this would create 250,000 acts of goodness.

UK's Top Ten PR Blogs

According to Cision’s latest list of the UK’s top 10 public relations blogs my modest little blog here has made the top ten:

1. NevilleHobson.com
2. Drew B’s take on tech PR
3. Wadds’ PR and Media blog
4. A PR Guy’s Musings – Stuart Bruce
5. PR STUDIES
6. PR Media Blog
7. The Red Rocket
8. Mediations
9. SimonWakeman
10. iangreen.com

Not sure whether this blog merits the mention but it’s interesting to read their methodology and how Cision have chosen iangreen.com. They have also created a great resource of the top ten blogs on a wide range of topics from tech to fashion.
Like Stuart Bruce it’s interesting to note that I have engaged with all the other bloggers listed here either through social media and eventually face to face.
The other interesting point to note is that Cision still regards blogs as having a key purpose in the media mix. About eight moths ago there was a big discussion about whether blogs were past their sell by date with the rise of Facebook and Twitter.
However, some blogs have such a devoted audience that many PR companies are pitching product and stories to them as they appreciate the influence they have.
The other aspect of course now corporates are now seeing the sense of have a dedicated blog alongside their “traditional” website and news feed. This is all great but I suspect the real reason is that corporates and other have finally realised how potent social media is as a means of enhancing a website’s search engine optimisation.
And I need to hold my hadn up here because at GREEN Communications we are advocating this approach for that very reason – especially when some SEO specialists are charging the less-media savvy clients over £5,000 a month to manage their SEO.

How to start a mass movement

There is a brilliant presentation on how to start a mass movement in three minutes’ by Derek Sivers, an inspirational entrepreneur speaking at the TED conference
It features a crazy guy dancing by himself at a rock festival. Within three minutes his reality - and world - is transformed by a mass stampede of festival go-ers wanting to part of the new next must-do thing. Sivers brilliantly deconstructs and analyses the process:

• First you need to lone nut.
• The lone nut needs to a dance (or equivalent) that’s distinctive but easily copy-able.
• Crucially, you need a #2 fan who is willing by themselves to join the lone nut.
• With the support and encouragement of the lone nut, the #2 fan is nurtured into being able to do the dance.
• #3 nut joins in. This is also crucial; there is no longer a lone nut, but a discernable group emerging.
• Quickly, other early adopters join-in.
• Next thing you know there is now a panic as people rush to join, anxious not to be left out.

Well, we at GREEN know how it feels to be a lone nut. We have put our head above the parapet and urged others to join in the crusade for Twixtmas.
You cannot underestimate how good it feels when you get a positive response. It is even more gratifying when people start to take massive action.
David Taylor, the famous motivational writer and author of the Naked Leader did not just smile, and politely think Twixtmas was a nice idea. He could have become the example of a #2 fan as he then circulated the Twixtmas message to the entire readership of his newsletter.
Thank you David for your courage, and positive action.
Could you now pluck up the courage to be a#3 or #4 or #5 or #6-fan?
Can you take action beyond acknowledgement? Can you make the world different through doing something now for Twixtmas?

Hope for Bhopal

President Obama was elected on a mandate for HOPE.
He, quite rightly, held BP accountable for the recent oil spill disaster in the Gulf of Mexico and their liability is already estimated at $40billion.
The 1984 Bhopal disaster has NEVER been cleaned up. Toxic waste, from the factory that caused the disaster, has contaminated the drinking water of many tens of thousands of people. They are being poisoned TODAY.
An American company, Dow Chemical, are legally responsible for this contamination. President Obama has elected the CEO of Dow Chemical, Mr.Andrew Liveris, to his 'India-US CEO forum'. On Monday Obama will address the Indian Parliament and the people of Bhopal still HOPE for justice. Please circulate this image...

Happy Apple Day

Recruiting again at GREEN

GREEN Communications is recruiting again. This time we are looking for a talented Account Manager and Account Executive with a sound knowledge of the consumer and business sectors to join our highly motivated team.
You will need to hit the ground running and have a passion for creative media relations, a desire to deliver outstanding coverage for your clients, the ability to think on your feet and work as part of a large team.
The ideal candidate will need a broad spread of media contacts across consumer, lifestyle and business within the broadcast, national press, consumer press, online as well as freelancers. An interest in social media is also desired.
The work you will be required to undertake will have a broad business and consumer focus and will include working on high profile campaign activity.
Further information call Ian Green on 0845 4503210. Send CVs with covering letter to Ian at Green Communications, Wakefield Media Centre, 19 King Street, Wakefield, WF1 2SQ or email: ian@greencomms.com.

PR still doesn't get social media

Nearly 60% of PR agencies and departments that monitor social media spend no more than two hours a week doing so, despite its perceived importance.
These findings form part of a research project carried out by Daryl Willcox Publishing into the social media habits of the PR industry. The publication of the research coincides with the launch of a new whitepaper examining tools to monitor social media.
Of 376 PR departments and agencies surveyed, 85% said they monitored social media, including blogs and forums, for coverage and conversations.
Thirty one per cent of these said they dedicated an hour or less each week monitoring social media, while 26% spent between one and two hours. More than a third (36%) spent between three and six hours monitoring with 7% putting aside at least a day each week.
Ninety per cent of departments and agencies monitoring social media said they did so because it was an important element of their media monitoring.
Sixty eight per cent of respondents said they used free online tools and search engines to monitor, while 42% said they visited each social platform individually.
“The consensus now in the PR industry is that social media is of real importance and our survey findings support that,” said Daryl Willcox, chairman and founder of Daryl Willcox Publishing. “Our research also suggests there could be room for greater emphasis on monitoring social media despite the many online tools, free and paid-for, now available to help PR professionals pick up online conversation.”
The research also discovered reluctance among PR professionals to join in with online conversations. Almost half (49%) of departments and agencies only joined in when people were getting things factually wrong while 17% did not get involved at all.
Twenty six per cent of respondents said they did engage and declared their PR role while 8% hid who they were representing in online conversations.
Of the 15% which did not monitor social media, 51% cited a lack of resource, 29% said a lack of knowledge stopped them and 11% felt there was no value in it.

Well all of this is from a DWP press release. But bloody hell! It’s not that difficult to monitor social media 24/7 given all the tools available to PR professionals.
At GREEN, I would hope that we know exactly what is being said about our clients all the time and that we engage with those people who are talking about the brands that matter to us most. The point is with social media it’s not just about listening and monitoring. It’s about getting involved and sharing views – whether they are good, bad or indifferent.

Good Dads and Truthiness

From Andy: Just seen a great new film, The World’s Greatest Dad starring Robin Williams. I will not spoil your treat by giving away the plot, but just to say there is a twist half way through which turns the world upside down of the lead character played by Robin Willliams. (There is also a comic moment of great genius - you know these when the well behaved cinema audience responds with totally raucous laughter.)
The film’s other remarkable quality was its parody of how we choose to create our own reality of events, or own interpretation – and re-interpretation in the case of the film, of what we believe to be true – our ‘truthiness’.
Truthiness is an important concept for anyone being creative, generating creative ideas, and also in brand communications in getting your ideas accepted.
Sometimes you can get insight from someone outside the field of study, a non-expert in the domain.
A major philosophical concept, well at least a label, was not created by a philosopher - but by a comedian. During an episode of the political satire show The Colbert Report comedian Stephen Colbert coined the word ‘truthiness’. It means in essence: ‘the quality of stating concepts one wishes or believes to be true, rather than the facts.’
Our reality is that we all see the world through ‘truthiness glasses’. Perceptions, are just as valid as facts in our mental landscapes,
People erect barriers in their mental landscape preventing the recognition of ‘the truth’ of any new information with which they might feel uncomfortable.
They did not want the dissonance, the anxiety to upset their existing world view, which acts as a magnet for any negative information about things you dislike, and precludes contradictory data; otherwise your definition of truth would need to be re-evaluated.
So, it does not matter if a fact exists or not, in terms of being validated by data. You can have your own facts.
On the one hand truthiness is what some people want to exist.
On the other hand it is what some people don’t want to exist.
And that’s the truthiness of it. My truthiness is that The World’s Greatest Dad is a great film.

What the F**k is Social Media NOW?

Check out this SlideShare Presentation:

What the F**k is Social Media NOW?

View more presentations from Marta Kagan.

Echo & the Bunnymen - Cutter

Bibliophile's delight in Addingham

Just spent a delightful day in Addingham, in Wharfedale, West Yorkshire. Addingham is quiet near to us and we often go to The Fleece Inn for lunch during a walk to Bolton Abbey.
However, we have never really explored the village so after lunch we took a walk up the main street and discovered a real retail gem at the TP Children’s Bookshop where we met the delightful Lou Harrison.
The bookshop is a delight for bibliophiles – especially those who retain a fondness for the books they read as a children – and Lou is a fund of knowledge on the authors and the books themselves. She’s not just a collector, she’s a reader too.
And we spent a happy half hour in conversation whilst browsing the shelves collectible copies of Enid Blyton, Rosemary Sutcliff, BB, Captain WE Johns, Richmal Crompton... the list goes on.
My wife, Annie, was particularly charmed with the girls literature - of which I know nothing - and she and Lou had a long conversation about books I’ve never encountered. These included The Abbey Girls series, The Susan Books by Jane Shaw and Rosemary Sutcliff’s Queen Elizabeth.
I was particularly pleased to find a copy of BB’s Little Grey Men – a book which charmed me as a child - and which I bought on the spot. Suffering from mild dyslexia as a child I didn’t learn to read or write until was about nine and I think it was BB that got me started.
BB was a prolific and successful writer and illustrator of children's books, his crowning achievement being The Little Grey Men, the story of the adventures of the last four gnomes in England, which won the prestigious Carnegie Medal in 1942.
The seeds of the idea for The Little Grey Men were sown when, as a small child, BB saw 'a diminutive being. It had a round, very red, bearded face about the size of a small crab apple. It wasn't a dream I can still see the little red astonished face.'
In later years, as a child alone (he was sickly and educated at home) BB explored the countryside around his home and created a mind set of the adventures of the gnomes, Dodder, Baldmoney, Cloudberry and Sneezewort and their life along the Folly Brook.
In 1944, Brendon Chase, a stirring tale of three runaway schoolboys living in a forest, like Robin Hood and his merry men, confirmed BB as an established writer of children's fiction.
In 1946, Down the Bright Stream, the follow-up to The Little Grey Men appeared, and in the same year, BB's Fairy Book: Meeting Hill. This book relates the magical experiences of two children, Peter and Johanna, and contains extracts from classic fairy stories, It also includes 15 exquisite colour plates by BB's alter ego Denys Watkins-Pitchford.
Anyway, if you’re ever in Addingham check out the TP Children’s Bookshop and give our regards to Lou.

Daily Mail caught red handed nicking internet content

This is a guest posting from former colleague Simon Collister:
A few weeks ago the Daily Mail caused a bit of a brouhaha by accusing brands that monitored social media to help identify and solve customer’s problems of “snooping” and “spying”.
I really can’t get anywhere near the level of hysteria generated by the article not even if I attempted a Brasseye-style spoof. Basically you should go and read it, although you actually shouldn’t as it’ll increase their site traffic.
Anyway, while there’s been enough discussion of this particular incident online I wanted to follow-up with another story of the Mail’s disgusting audacity and hypocrisy that happened to a friend.
Now, just imagine if a company was to trawl through the Internet – not unlike those companies that snoop on customers. But imagine if instead of helping people, this company used the Internet to steal things that belong to Members of the Great British Public.
Then imagine that when an aforementioned law-abiding citizen tells the company that it has broken the law and stolen something the company (or a representative of said company) was to deny it and attempt to cover up the crime by offering desultory sums of money to buy the victim off.
Just imagine if that company was none other than the Daily Mail itself!
Yes. That’s right. The sanctimonious Daily Mail was trawling the web on election night for pictures of voters across the UK reacting to polling stations being closed without all voters being able to cast their vote.
Friend and film-maker, Emily James, just happened to be in one of those polling stations and snapped away on her phone, uploading the images to Twitpic.
While other media outlets saw the images, requested permission to use, credited and paid Emily for her work the Mail simply lifted the images then claimed they were in the public domain which meant they could use them with impunity.
Emily, knowing her rights, asserted that Twitpic’s T&Cs copyright remained with the photographer and invoiced the Mail for a reasonable amount.
What followed was a series of exchanges with the Mail’s Pictures Online Picture Editor, Elliot Wagland, and the Mail’s Group Managing Director, Alex Bannister.
I’d urge you to go and read the full saga over at the Just Do It blog as it unfolds and savour in the sheer hypocrisy of the Daily Mail that on the one hand criticises companies for using the Internet to help its customers while on the other hand is happy to steal content from people. Part 1 is here and Part 2 here
Aside from the audacity of the Mail it’s also slightly worrying that its Online Pictures Editor fails to grasp the basics of copyright in relation to key social media platforms.
However, as Martyne Drake observes on his blog about this particular story, although the Mail’s Group Managing Editor claims this was a one-off
“given the number of times I’ve seen them [Daily Mail] attribute copyright wrongly and use pictures from Twitpic and other services (which retain the original copyright of the photographer), it’s not so much an incident that’s happened by accident or carelessness, but downright arrogance.”
Enjoy!

EDL, Bradford and Social Media

Just spent a few hours reviewing the events in Bradford with the English Defence League. Obviously I wasn't with them I was just looking at what was going on with them in West Yorkshire's second city.
That the the EDL were allowed to protest in one of the most ethnically diverse cities in the country – Bradford has a huge Asian population - was travesty. However, reviewing the conversation on the web it’s heartening to see that the bulk of the social media platforms are being manned by people who clearly deplore what’s going on and are resorting to Twitter, Flickr, YouTube, blogs, podcasts etc to register their disgust.
A few EDL members are also using the same tools. I saw one Tweet by a bigot boasting how he had punched a paki! However, the bulk of the conversation appears to be lead by people who deplore the EDL.
What has been heartening for me is that the EDL-meme has been captured by social media. I say this because I have just pulled together a presentation entitled What Is Social Media Now? Which I hope to use for new business pitches but also at a few conferences and BarCamps I will be attending shortly.
My main point is that social media IS THE MEDIA. Today there has been little coverage of the events in Bradford on mainstream media – either on the nearest radio stations at BBC Leeds, Real Radio or others.
Most of the first-hand accounts I have picked up have been on Twitter (Twitterfall is particularly good for this), blogs, flickr and YouTube.
Social media works – and the EDL can f**k off.

Star Wars in the silent era

Anachronisme
Uploaded by LesSingesHurlants. - Arts and animation videos.

Feel the HEAT

Just back from my holidays and having cleared out the emails and other new business propositions we are working on I have finally alighted on this month’s edition of Insider which has devoted a whole feature to public relations companies in Yorkshire.
Of course a lot of the feature was given over to social media. However, the most sensible quote on this issue was: “No-one is an expert in social media… we’re all still learning as we go along. If anyone tells you they are a real expert don’t believe them.”
I broadly agree with that although there are some genuine experts out there and I can think of three operating in Yorkshire.
However, what heartened us most at GREEN was that we were among the top three PR agencies ranked by “heat”. HEAT was calculated by votes submitted by agencies for other agencies.
GREEN was ranked third behind Finn and Wolfstar _ two agencies which we genuinely like because of the work they have done and their innovative approach to the total communications mix. So it’s good to be in such exalted company.
It’s also encouraging that in such a competitive sector other agencies are willing to cast aside any gripes and vote for their peers - which must say something good about the regional business community.

Halewood Village Memories

Some fascinating pictures from the town I grew up in - just outside of Liverpool - found at the Halewood Parish History Website.
My parents moved here in 1964 when Liverpool city council was shifting the white working class communities out of the city centre into the brave new world of New Towns like Huyton, Halewood and Kirkby with their sprawling council estates. We moved from Netherfield Road, just north of Liverpool city centre - a sprawling landscape of back-to-backs and Georgian and Victorian town houses which have now all been swept away.
In spite of perjortive associations of "council estate" we still regarded it as a village - we all knew each other, went to the same schools, worked in the same factories(14,500 of them in the Ford car plant) and drank in the same clubs and pubs. And, while the population of Halewood bulged from a couple of thousand to 20,309 in the Sixties - a village (the posh part) remained at it's heart. Here are some pictures from the "old" village much of it recognisable from my childhood still, much of it gone but lot's remaining.
Bailey's Lane - these cottages remain in place.

The Barracks - still there and still in disrepair.

Bridgefield - I used to play on the rubble, year's before it was demolished in the woods behind Bridgefield School. It was obviously surrounded by grand gardens with rhodedendrons, Japanese maple and azallias.

Brewery Lane, adjacent to the Eagle and Child Pub and, eventually the road down to the local comprehensive school.


The Eagle and Child Pub - when we first arrived my Dad remembers them serving beer from a jug from the cellar.

Leathers Cottage - presumably why the street on which we lived was called Leathers Lane.

Interesting that the map also shows the River Mersey to the west.

Ghost Tube Stations

The Ghost Tube Stations of London - courtesy of penneydesign.com via How To Be A Retronaut

BarCamp returns to Barnsley

In October GREEN is supporting BarCamp Barnsley which is being sponsored by Bmedia and is being supported by Enterprising Barnsley and the town’s Digital Media Centre.
The Barnsley gig is seeking to build on the success of the BarCamp we did in May in Bradford and other barcamps in Yorkshire which have been a great success in Leeds, Bradford and Sheffield.
If you have never been to a BarCamp - you’ve been missing out. BarCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos, and interaction from attendees.
If you’re a creative, digital freak, geek or entrepreneur you’ll love it.
Attendees arrive on the day armed with talks and decide which ones they want to go along to! The talks can be on anything, from android application development to learning the British Sign Language to new trends in Drupal.
We’d love for you to come - if you’re a creative, an artist, a writer, blogger, technologist, or a developer, geek, entrepreneur, academic researcher, gamer or investor please join us. If you were just curious and interested in digital culture - we’d love to meet you too. Come and demo, talk, share or just hang out! Follow us on @BarCampBarnsley for further updates.
If you want to come make sure you register here. To find out more visit BarCampBarnsley.

Green Communications: News Articles: Get a free PR audit

Green Communications: News Articles: Get a free PR audit

Blogging for Business Workshop

Over at GREEN we are running a series of informal training event. It starts with an all-day workshop on Blogging for Business. At the end of this training session you will have a fully-functioning blog live on the web.

Date: Wednesday, July 14, 2010
Time: 9.30am - 4.30pm
Where:The Art House, Drury Lane, Wakefield, WF1 2TE
Cost: £199.00 + VAT - Get a 20% Discount if you book before June 24

REGISTER HERE

The power of a good blog should never be underestimated - they're flexible and powerful. Get it right and they can open doors to new clients and recruits, grow your organisation and improve your Google search results. A blog should be at the centre of your social media strategy even if you do have a website.
The day will be led by men and colleague Thomas Atcheson. Between us we have many years experience in digital media having worked in the past with Venturedome.com, Fuelmyblog.com, Annanova, Insider and others.
We have also worked on strategies for the likes of the Children’s Workforce Development Council, Greens Health & Fitness, Soppa e Sotra, LINPAC, Blue Monday, Wensleydale and the Alchemist’s Foundation.
Includes lunch and refreshments!

Course Programme
Introduction

What are blogs?
Different types of blogs and platforms
Typical features and functionality of blogging platforms
How can they be used?

Strategy
The role of blogs in communications and business
Introducing the link economy and the role of
Blogs in search engine optimisation
How your blog can become the key element in your social media strategy
What else can blogs be used for - campaigns, websites, microsites, live events and more.

Developing a content strategy
Segmentation - identifying your readers and who you are communicating with
What to write? Identifying relevant topics and subject matter.
Considering blog post length
Resourcing and identifying writers
Case studies and examples

Blogging basics - Where you do the work
Setting up your blog
An introduction to templates and simple ways to make it look good
Blogger, Wordpress, Typepad - what suits you?
Adding authors
Comment moderation
Understanding posts and pages
Setting up a blog roll
Creating content

How to write a post
Tips on writing posts and how to optimise for best results
Adding links and images

Benefits
Following this training course, you will be able to:
Recognise the importance of blogs and their role
Create business objectives and manage expectations from your blog
Use a blog to connect with your audiences
Increase visitor numbers to your website and influence sales
Encourage interaction with your prospects as well as loyal customers
Manage your blog effectively
Create a strategy for your company blog

For further information email info@greencomms.com or call us on 0845 4503210.

World Cup: No-go zone for social media

News just in from Mashable which I re-report here: During this year’s FIFA World Cup games in South Africa, players on several competing teams will be unable to tweet, poke, buzz, checkin, like or in any other way make their presence known on the social web.
It’s not uncommon for coaches to ban sex or alcohol during the World Cup, but increasingly, they’re also instituting ad hoc bans on social media sites, including Twitter.
So far, players on the teams from Spain, Brazil, Mexico, Holland, Germany, Argentina and England are forbidden to use social services such as Twitter. One coach, Marcelo Bielsa of Chile, banned all social networking and even put a curfew on regular or non-social Internet use during the evening.
In the U.S., similar bans have been enacted over the past year during the American football season and basketball season. Players in the NFL, for example, are prohibited from using social media during all games and for a 90-minute period prior to and following a game. Moreover, players are not allowed to have someone else post an update or tweet on their behalf.
As the World Cup-related hashtags trend on Twitter and millions of people around the world use the web to tune into and talk about these matches, do you think it’s a bit unfair that the players themselves aren’t allowed to participate in this conversation? Or are these strict coaches doing us all a favor by keeping their players focused? Let us know what you think in the comments.

Social Media Social Club

We've set up the Social Media Social Club - North of England Chapter. Come a join us on Linkedin here.
The Social Media Social Club is open to anyone exploring new developments in social media and how it can impact on your business.
We are also interested in hearing from anyone using social media to improve their business performance, drive sales, recruit new staff - any fact anything.
RSS, virtual worlds, Typepad, Blogger, podcasts, wikis, Facebook, YouTube, Technorati, BlogLines, BuzzMetrics, BlogPulse,Twitter, Digg and del.icio.us. The flow of information across the huge array of new platforms and services that make up the social media sphere can seem uncontrollable.
As a result, social networks represent the biggest change facing the media in 50 years but how are they impacting on PR? How do you own a part of a conversation that is happening without you, where the consumers have begun to take an active role in changing public opinion about your brand?
Join the Social Media Social Club to keep up to date on new developments and get access to our special training and networking events.

I wish we could row like this...

PC or Mac?

I have a had a trusty Dell Inspiron 6000 laptop for more than five years now but it's starting to show it's age now - possibly because of the number of people using it.
My daughter has her iTunes on it and is constantly downloading video and other applications and for some reasons shuts down when it gets bored or just freaks out. I've always shied away from Macs until we started using one in the office a couple of years ago when we bought two of them for the designer - desktop and laptop.
Now I am considering replacing the old Inspiron either with a new one or a Mac.
Now I know Mac as a brand has some real evangelists who really get into everything that is Mac - from laptops, to iPhones (I have a Blackberry) and iPads. And up until recently, I have resisted joining the Mac cohort but may now join them.
Any thoughts people - should I abandon Dell for Mac?

Boys from the black stuff pub scene

Two Ronnies - Four Candles

Retrosocial media

Barnsley did a Bar Camp

We did a BarCamp. Today people from a wide range of professions and industries attended BarCampBarnsley which took place at the town’s Digital Media Centre.
A big thank you to everyone who attended and who presented and many thanks for our sponsors Northern Net, Bmedia, GREEN Communications (my company), and Screen Yorkshire and for the support of hosts the Digital Media Centre Barnsley and Enterprising Barnsley.
The NorthernNet project has been developed to benefit creative and digital industries across the North, helping to create a Northern hub of digital and creative companies which can compete at an international level.
People travelled to Bradford from across the north with delegates arriving from Lancaster, Scarborough, Leeds, Huddersfield, Sheffield and Halifax. There were many presentation throughout the day ranging from Social Media for SMEs, to coding for JQuery, to Java and iPhone apps.

Twitter for business - Do and Don't

Check out this SlideShare Presentation:

Twitter for business - Do and Don't

View more presentations from Ian Green.

Less is More

View more presentations from iangreen.

Come along to BarCamp Barnsley

In May GREEN is supporting BarCamp Barnsley which is being sponsored by Northern Net, Bmedia and is being supported by Enterprising Barnsley and the town’s Digital Media Centre.
The Barnsley gig is seeking to build on the success of BarCampBradford and other barcamps in Yorkshire which have been a great success in Leeds and Sheffield.
If you have never been to a BarCamp - you’ve been missing out. BarCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos, and interaction from attendees.
If you’re a creative, digital freak, geek or entrepreneur you’ll love it.
Attendees arrive on the day armed with talks and decide which ones they want to go along to! The talks can be on anything, from android application development to learning the British Sign Language to new trends in Drupal.
We’d love for you to come - if you’re a creative, an artist, a writer, blogger, technologist, or a developer, geek, entrepreneur, academic researcher, gamer or investor please join us. If you were just curious and interested in digital culture - we’d love to meet you too. Come and demo, talk, share or just hang out! Follow us on @BarCampBarnsley for further updates.
If you want to come make sure you register here. To find out more visit BarCampBradford.
The main sponsor is NorthernNet project has been developed to benefit creative and digital industries across the North, helping to create a Northern hub of digital and creative companies which can compete at an international level.
The project includes a secure, high-speed digital network connecting Northwest, Yorkshire and North East digital and creative companies, offering transfer speeds of up to 1GB across its secure next generation fibre optic cables. SMEs and freelancers will particularly realise the benefits of the project, with a number of Media Access Bureaux (MABs) providing companies with flexible, Pay As You Go (PAYG) access to state-of-the-art editing suites and the superfast digital network.

Apparently this is how I will vote

Vote for Policies

How influential is Twitter in an election?

We love social media at GREEN and encourage our clients to use it as a means of engaging with customers and joining in the conversation about their brands.
So with more than 2.5 million UK users currently using Twitter and millions of daily Tweets, it’s hard to ignore the influence of social media site Twitter on conversation around Election 2010.
Already several social media websites including TweetMinster and Tweetlection built by Leeds-based digital agency Sense Internet are giving the odds on who might win the election based on the number of Tweets being made by and about each party.
This seems a bit presumptuous and begs the questions what influence will Twitter have on the election campaign?
The bods at Edelman have created TweetLevel. They say: "This tool is still in beta. Even though we believe that it goes a great way to understand and quantify the varying importance of different people's usage of Twitter, by no means whatsoever do we believe we have fully solved the 'influence' problem.
So while some candidates who we have been following have clearly embraced Twitter others have done so to a lesser degree. Take Shipley where the Tories Philip Davies - @PhilipDavies422 - is holding on to a tiny majority. His Tweets are all one-sided, old-style broadcasts nor is he particularly engaged. He has 165 followers but has only chosen to follow 21 - you would think he would want all the friends. He has done 49 updates.
By contrast the Labour candidate Susan Hinchcliffe - @SHinchcliffe - has 428 followers, is following 339 and has updates 2009. So she’s engaged and engaging and is dealing with the trolls too.
Now based on this one might be forgiven for thinking that on Tweets alone Hinchcliffe has got it in the bag. But the reality is that most of her Tweets are about her pounding the streets and knocking on doors. In one she complains of being bitten by a dog.
She clearly understands that social media will not swing this election it will be won on hard, traditional campaigning. However, Twitter just might influence the conversation and highlight what the electorate are really concerned about. Either way it’s a great tool for coordinating a campaign and brining people together.