Blogging for Business Workshop

Over at GREEN we are running a series of informal training event. It starts with an all-day workshop on Blogging for Business. At the end of this training session you will have a fully-functioning blog live on the web.

Date: Wednesday, July 14, 2010
Time: 9.30am - 4.30pm
Where:The Art House, Drury Lane, Wakefield, WF1 2TE
Cost: £199.00 + VAT - Get a 20% Discount if you book before June 24


The power of a good blog should never be underestimated - they're flexible and powerful. Get it right and they can open doors to new clients and recruits, grow your organisation and improve your Google search results. A blog should be at the centre of your social media strategy even if you do have a website.
The day will be led by men and colleague Thomas Atcheson. Between us we have many years experience in digital media having worked in the past with,, Annanova, Insider and others.
We have also worked on strategies for the likes of the Children’s Workforce Development Council, Greens Health & Fitness, Soppa e Sotra, LINPAC, Blue Monday, Wensleydale and the Alchemist’s Foundation.
Includes lunch and refreshments!

Course Programme

What are blogs?
Different types of blogs and platforms
Typical features and functionality of blogging platforms
How can they be used?


The role of blogs in communications and business
Introducing the link economy and the role of
Blogs in search engine optimisation
How your blog can become the key element in your social media strategy
What else can blogs be used for - campaigns, websites, microsites, live events and more.

Developing a content strategy
Segmentation - identifying your readers and who you are communicating with
What to write? Identifying relevant topics and subject matter.
Considering blog post length
Resourcing and identifying writers
Case studies and examples

Blogging basics - Where you do the work
Setting up your blog
An introduction to templates and simple ways to make it look good
Blogger, Wordpress, Typepad - what suits you?
Adding authors
Comment moderation
Understanding posts and pages
Setting up a blog roll
Creating content

How to write a post
Tips on writing posts and how to optimise for best results
Adding links and images

Following this training course, you will be able to:
Recognise the importance of blogs and their role
Create business objectives and manage expectations from your blog
Use a blog to connect with your audiences
Increase visitor numbers to your website and influence sales
Encourage interaction with your prospects as well as loyal customers
Manage your blog effectively
Create a strategy for your company blog

For further information email or call us on 0845 4503210.

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