There is a brilliant presentation on how to start a mass movement in three minutes’ by Derek Sivers, an inspirational entrepreneur speaking at the TED conference
It features a crazy guy dancing by himself at a rock festival. Within three minutes his reality - and world - is transformed by a mass stampede of festival go-ers wanting to part of the new next must-do thing. Sivers brilliantly deconstructs and analyses the process:
- First you need to lone nut.
- The lone nut needs to a dance (or equivalent) that’s distinctive but easily copy-able.
- Crucially, you need a #2 fan who is willing by themselves to join the lone nut.
- With the support and encouragement of the lone nut, the #2 fan is nurtured into being able to do the dance.
- #3 nut joins in. This is also crucial; there is no longer a lone nut, but a discernable group emerging.
- Quickly, other early adopters join-in.
- Next thing you know there is now a panic as people rush to join, anxious not to be left out.
Well, we at GREEN know how it feels to be a lone nut. We have put our head above the parapet and urged others to join in the crusade for Twixtmas.
You cannot underestimate how good it feels when you get a positive response. It is even more gratifying when people start to take massive action.
David Taylor, the famous motivational writer and author of the Naked Leader did not just smile, and politely think Twixtmas was a nice idea. He could have become the example of a #2 fan as he then circulated the Twixtmas message to the entire readership of his newsletter.
Thank you David for your courage, and positive action.
Could you now pluck up the courage to be a#3 or #4 or #5 or #6-fan?
Can you take action beyond acknowledgement? Can you make the world different through doing something now for Twixtmas?