Feel the HEAT

Just back from my holidays and having cleared out the emails and other new business propositions we are working on I have finally alighted on this month’s edition of Insider which has devoted a whole feature to public relations companies in Yorkshire.
Of course a lot of the feature was given over to social media. However, the most sensible quote on this issue was: “No-one is an expert in social media… we’re all still learning as we go along. If anyone tells you they are a real expert don’t believe them.”
I broadly agree with that although there are some genuine experts out there and I can think of three operating in Yorkshire.
However, what heartened us most at GREEN was that we were among the top three PR agencies ranked by “heat”. HEAT was calculated by votes submitted by agencies for other agencies.
GREEN was ranked third behind Finn and Wolfstar _ two agencies which we genuinely like because of the work they have done and their innovative approach to the total communications mix. So it’s good to be in such exalted company.
It’s also encouraging that in such a competitive sector other agencies are willing to cast aside any gripes and vote for their peers - which must say something good about the regional business community.