England's football and PR disaster

England's economy is likely to suffer losses of around £2bn after the football team failed to qualify for the finals of Euro 2008 and I am grateful to David Brain who snapped the above replica shirt in Piccadilly, London, the day after the dreadful result.
It is also a PR disaster which the FA obviously saw coming (surely?! Even if they didn't they should have planned for it) but failed to do anything about - the ramifications could run on for more than three years unless the appoint some top notch manager - God perhaps?
According to the British Retail Consortium, the retail figures for beer, flat-screen TVs and fast food during the tournament would typically be around £600m but that figure has been dismissed by experts who said a more realistic number would be £2bn.
Simon Chadwick, Professor of Sport Business Strategy and Marketing at Coventry Business School, told the Daily Mail that the probable loss is more than three times that figure: "Evidence from previous tournaments shows that worker productivity normally increases as the England national team progresses through major tournaments and the 'feel good factor' takes hold. A successful run to the 2008 finals would have led to a £2bn bonanza for the economy," he said.
Not one single country from the British Isles will be playing in next year's Euro football tournament and this is likely to have a knock-on effect on the rest of the economy.
My advice to the FA and all the other UK teams as well as the Republic of Ireland is to resurrect the Home Championships - my only worry is that England will probably lose that to. My money would be on Northern Ireland or Scotland.

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