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19.7.07

We take PRide in our work

I’ve just spent the past week co-ordinating GREEN’s entries for the annual PRide Awards and for the first time we have entered two campaigns in the social media slot.
They are Wensleydaleblog and Beat Blue Monday. It’s interesting to revisit campaigns for awards – as we seldom have the time to look back and pat ourselves on the back but even I was surprised how bloody good they were.
Beat Blue Monday was conceived and driven on virtually no budget at all and co-ordinated by the excellent Simon Collister – who is sadly no longer with us. The campaign – to raise the issues surrounding depression on the saddest day of the year – revolved around a blog, with other social media tools like Flickr and a forum.
What was most exciting looking at it again was just how much buzz we created online with thousands of people around the world blogging about it. Most intriguing, however, was the amount of cuttings we generated in the deadwood media.
Meanwhile, with The Wenselydale Creamery (the site is having problems at the moment so you might not be able to access it) we had the first client who whole heartedly embraced the idea of blogging and social media. This campaign used the blog, podcasts, Facebook, Flickr, online competitions etc – and generated oodles of deadwood media coverage.
One thing we did not envisage was the creation of online communities who love Real Yorkshire Wenselydale Cheese – there are two on Facebook (neither of them created by us).
Meanwhile, we have visitors to the blog from Canada, US, South Africa, Australia, New Zealand and the Far East. Bizarre! All for an English territorial cheese.
From past experience our best campaigns never win an award – we usually pick up a couple but they are usually on behalf of a client who has dumped us. No one has dumped us this year – so who knows.
Meanwhile, given the debate about the decline in blogging at TWL and Simon Says it's good to see that a blog can still stir up an interesting conversation.

2 comments:

Simon said...

Thanks for the kind words, Ian.
It was bit hectic at times but Beat Blue Monday was a great campaign - and created a real meme that was passed around the globe.

It was good to ask people if they had heard about the day as most remembered it or at least knew what day it was!

Ian Green said...

I know, I use it in pitches beginning with the line: "Do remember the news stories about the most depressing day of the year..."
They all nod in agreement...
You're right, it was a great campaign even though I had nothing to do with it ;-)