Some food for thought

Some food for thought:

• More than 12 million American adults currently maintain a blog.
• More than 16 million European adults maintain a blog.
• More than 147 million Americans use the Internet.
• More than 150 million Europeans use the Internet.
• More than 57 million Americans read blogs.
• More than 60 million Europeans read blogs.
• 1.7 million American adults list making money as one of the reasons they blog.
• 89% of companies surveyed say they think blogs will be more important in the next five years.
• 12% of internet users say they have created blogs .
• Technorati is currently tracking over 70 million blogs
• More than 120 thousand blogs are created every day.
• There are over 1.4 million new blog posts every day.
• 22 of the 100 most popular websites in the world are blogs.
• 120,000 new blogs are created every day.
• 37% of blog readers began reading blogs in 2005 or 2006.
• 51% of blog readers shop online.
• Blog readers average 23 hours online each week.

Meanwhile, the top ten most popular online activities across Europe are:

• Search - 87% (note search is bigger than email, not second)
• Email - 81%
• Communicating via social networking sites - 42%
• Instant messaging - 37%
• Music downloads - 31%
• Listening to radio - 31%
• Watching TV, film or video clips - 30%
• Rating and reviews - 27%
• Sharing thoughts on forums - 26%
• Downloading a film, TV or video clip - 20%