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10.6.09

Life's a pitch - stop doing it

I’ve been some what surprised at the number of pitches we are getting to our blog at GREEN from so-called blog engagement companies.
I have been approached in the past on this blog and have actively engaged with some companies as they have been thoughtful enought to have read my blog and understand what interests me. Then they started a conversation with me and eventually asked me to comment on one of their products which I was happy to do.
However, the vast majority of the “social media” companies get it so wrong - take this for instance which I received last week and was aimed at GREENblog.

I am contacting you from NAME DELETED an online video seeding company. We think your site would be an appropriate place to feature the new environmental campaign sponsored by NAME DELETED.
The NAME DELETED campaign is part of an ongoing project to reduce the energy consumption of NAME DELETED desktops an (sic) notebook PC’s by 25% by 2010 (a goal they have already reached a year and a half ahead of schedule). Please go to their site for more information about this great campaign.
To reach this goal they are launching video campaigns in order to create buzz, excitement and awareness online. These two pieces of video content encourage users to save energy by turning off idle PC’s, a small change to your routine that can make a big difference.
If you are interested in embedding either of these videos on your site, please do get in touch as we would love to have you on board.

The point is they have not read our blog. They have just seen the name GREEN and thought we are some sort of environmental blog - and have effectly spammed us damaging their reputation and that of their client.

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