Jet2com Tweet to perfection

I have to tip my hat to who ever it is that is managing Jet2’s presence on Twitter.
If the campaign is being run in-house the team at Jet2 should be congratulated for embedding themselves in the conversation that is Twitter at a time when many established brands remain coy about all things social media.
Jet2, which flies out of Leeds-Bradford Airport, in Yorkshire, UK has always been quite bold in its marketing and has now created a real buzz around its brand with a recent competition held on Twitter.
It should be noted that Jet2 has only been on Twitter for a short while – about a week ago it only has about 180 followers. However, since it launched its competition (hashtag = #freeflightsfromjet2), followers have grown three-fold and are continuing to rise as follows re-tweet comments.
The competition is simplicity itself – on the hour today Jet2 is tweeting questions about destinations it flies to and the first follower to send the right answer with the correct hashtag wins a free flight.
A great way to create a buzz around your brand, develop your online personality and brighten up people’s Friday.