Dylan and the power of social media

To promote his Dylan Greatest Songs album that’s coming out in October, Bob Dylan has created a Facebook application that lets you enter 10 lines of words or phrases. A video of Bob Dylan holding sheets of paper will read out your message. The last few sheets are a promotion for his album, but who cares? It’s a cool app. Create as many as you’d like and send them to friends...
There’s a website for the promotion of the album too, which also lets you create the video mashup and send it out to friends. The Facebook app works best though, because it’s the closest you’ll get to being able to embed the clip anywhere online.

That's the plug for Bob - God Bless Him. But in terms of viral marketing and the best use of social media this is one of the best I have seen. Bob fans will get it straight away but as one of the most iconic music videos to offer this up to the blogosphere is sheer genuis... we might even see if we can co-opt this for a prostate health campaign we are considering at GREEN. See the app below