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22.9.08

Ian's inside view on Insider

Many happy returns to Yorkshire Business Insider – which is 10 year’s old this month. Current editor Peter Baber, who is sadly leaving to enter the work of corporate recruitment asked me to write a retrospective as back in the day, I was launch editor of Insider which has since emerged as one of the business stalwarts of the Yorkshire business scene.
Here it is what I had to say for himself:


Going back to your old school is always a salutary experience.
It serves to emphasise how much has changed and how little has changed. Yes, we might be a bit thicker around the waist, thinner around the hair line and prone to make involuntary noises when we bend over but we are all still pretty much the same.
It’s ten years now since I had the privilege of editing the first issue of Yorkshire Business Insider and looking back at how the region’s business scene has changed during that period one struggles to identify any defining moment. And the telescope of time offers a different prospect and perspective to the one you might imagine.
True, when Insider first launched Yorkshire had the biggest number of companies listed Stock Market after London and the south-east. Many of those businesses were taken to market during the 1980s by a new breed of uber corporate financiers in the region. Today, after the flight from public to private during the 1990s, there are 75 companies, the bulk of them listed on the smaller Alternative Investment Market.
Many of those companies that are no longer listed on the stock market still exist albeit in the portfolio of a private equity fund or as part of a larger group, probably foreign owned. Incidentally it was probably the same lawyers, accountants and brokers who advised on the reversal out of the Stock Market, with consummate fees, one presumes.
Old industries have disappeared – does anyone still make shoddy in Yorkshire? And new industries have emerged – don’t forget the origins of the commercial internet where in Leeds with Freeserve and Planet.
But then some things get bigger while others diminish. Back in 1998, the year Britain was introduced to Viagra, Furbies and Pokémon, the Yorkshire and Humber economy was valued at £55bn. Since then the region’s Gross Domestic Product has risen to £80bn. But then all things are relative – the North-West economy is worth £109bn.
All this has happened under a Labour Government, so the Noughties have been pretty good to Yorkshire so far – Leeds, Sheffield and York have thrived. Hull and Bradford less so. By and large John Prescott’s Regional Development Agencies have delivered.
As Chancellor Gordon Brown laid down two strict fiscal rules. The Golden Rule that over the economic cycle, the Government would only borrow to invest and not to fund current spending and the Sustainable Investment Rule which dictated that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level.
Now, after ten years those rules are looking a bit shaky. The world credit crunch, dodgy deals by some of the UK’s biggest financial houses and declining GDP in all of the world’s developed countries are beginning to have an impact.
And Yorkshire is not immune – as a region we are still a major exporter operating in a truly global economy. It used to be the case that when the US sneezed the UK caught a cold. Now decisions made in Shanghai or Delhi or Moscow have a direct impact on the region’s economic well being.
However, Yorkshire and its business people continue to have a sense of purpose and there is still a tradition for entrepreneurialism – a legacy of the Victorian industrial inventiveness and Yorkshire cussedness. I am often puzzled when commentators suggest that the region is poor at developing home-grown entrepreneurs but our track record is rather good as illustrated by Insider 42 Under 42 feature which annually highlights the entrepreneurial talent of the future.
No doubt the next 18 months are going to be tough and as the region begins to find its stride in the 21st Century there is much to reflect on but it is important to remember that the Broad Acres of Yorkshire has never been one for relying on past glories and has always been conscious of the dangers of becoming complacent and self-satisfied.
The region has emerged, as Insider has chronicled over the past decade, as a place which still welcomes and fosters new entrepreneurial talent whilst understanding that the crucial driver of progress is innovations and change.
It is significant that when the then Newsco Managing Director Nick Jaspan decided to launch a second Insider (the first was based in the north-west) the only viable region which we believed could support a monthly business title was Yorkshire. Nick is now running How-Do which I highly recommend.
With its intelligent readership, depth of businesses from professional services to steel manufacturers, Yorkshire emerged as the only viable option to support a publication like Insider. Indeed, when the Yorkshire Post launched a so-called spoiler monthly business glossy aimed at shutting us down we remained unconcerned.
Insider has now been in the hands of five different editors and continues to go on from strength to strength. I will always take an interest Insider, in spite of the fact that many of the people I knew there have now moved on.
And at a time when regional newspaper journalism is in decline with circulation falling across the board and jobs under threat it is heartening that Insider’s future looks assured for the next ten year.
It’s a real asset to Yorkshire business.

16.9.08

Next Bradford OpenCoffee

Following the success of bmedi@’s previous OpenCoffee events, we are running another event on Thursday, October 16.
The emphasis of OpenCoffee is very much on the internet and new media industries. The free events are informal and see a range of technology entrepreneurs, designers, bloggers, developers, geeks, investors and anyone else who's interested in digital media and technology exchanging ideas and striking up relationships that would otherwise never have flourished.
The philosophy of OpenCoffee is very much of an Open House of ideas and people.
OpenCoffee Bradford(Shipley), is being sponsored by the YoYo Bar & Restaurant as well as hosting the event here.
The event is open to anyone who is interested in the region's digital, creative and new media industries. You're welcome to enjoy the coffee, the cakes and the company :) To book e-mail steve@bmedia.org.uk or register at Upcoming here.

30.8.08

The Emperor's new clothes?

The excellent Brendan Cooper has posted a compelling piece de-bunking at least three of the Holy Grails of social media: The Tipping Point by Malcolm Gladwell, The Long Tail by Chris Anderson and Blink also by Malcolm Gladwell.
For the full post go to Blink: It's the Tipping Point for the Long Tail.
Brendan has discovered some compelling "scientific" data and commentary which rather debunks some of the concepts which first propelled most of us to jump of this bandwagon in the first place.
Before you decide to have a go at Brendan he does point out that he is simply the messenger and having discovered some rather vigorous research on the matter which undermines the thoughts and anecdotal narrative of Messrs Gladwell and Anderson.
For my own part I am always rather suspicious of these sort of self-help, philosophical, business books. I read them of course and become convinced that they are right. But a couple of days afterwards I am always puzzled and struggle to remember what the hell the are talking about and whether it does stand up to reality.
I've attended many conferences over the years where the key note speaker has been a so-called "business guru". You sit there with the rest of the delegates, listening open-mouthed as the build their proposition, thinking: "My God! This man is a genius!"
Afterwards, less than ten minutes later, you discuss his speech/presentation/spiel with fellow delegates and realise you can't remember a damn thing he said. Nor have any of you taken anything concrete away from the performance that you could apply to your own business etc.
It's simple entertainment. All style over content.
If I could recommend two books about what real business is about they would be Liar's Poker and Barbarians At The Gate. Enjoy!

28.8.08

Some thing to think about

25.8.08

Local newspapers: Use them or lose them

I took a phone call from an old newspaper colleague a couple of weeks ago. He wanted to know if I could help a former work mate find a job after being made redundant by a major regional newspaper publisher.
I seem to be getting a lot of these calls recently - and this issue was neatly addressed by Peter Wilby in today's Guardian.
Since 1989, circulation is down 51% to 12,549 for the Birmingham Post; 49% to 70,028 for the Leicester Mercury; 43% to 50,256 for the Northern Echo (I used to work there); 62% to 32,874 for the Argus in Sussex; 38% to 38,844 for the Echo in Southend; 38% to 36,516 for the Herald in Plymouth; 49% to 20,976 for the Oldham Evening Chronicle; 46% to 19,956 for the Halifax Evening Courier. North, south, east, west, large, small, morning and evening, the story for Britain's local papers is one of unremitting gloom.
Obviously, blogs, the internet, YouTube et al are having a huge impact on regional newspaper journalism and they are not going to go away. The main problem is that, certainly with the dailies is that they are pretending to give local, regional and national news.
But parochialism is everything - and regional newspapers seem to have forgotten that. In my part of the world, what makes news in Bradford doesn't make news in Leeds (ten miles distant).
Indeed, regionalism may have been deemed dead in some respects certainly at a local political level where people are not interested in what the councils of Hull, Leeds, Bradford or York have planned for their citizens. In spite of this I still love the Yorkshire Post and buy it every day. Similarly, as a resident of Barnard Castle I bought the Teesdale Mercury every week when I lived there.
Local is so important in regional newspapers. Back in the day when I was still a journalist - that meant covering the Women's Institute meeting, the Parish Council and the local art competition.
Curiously, I was in Alnwick in Northumberland a couple of weeks ago to grab a meal off the A1 on my way to meet with friends in St Andrews, Scotland. In the car park I found a purse. It obviously belonged to a lady of more mature years and, touchingly had a picture of her husband and about £22.00 in it. It had a receipt from the Post Office and that is where I handed it in.
Later, after our meal, I headed back to the Post Office to buy the local newspaper. The woman behind the counter recognised me and informed me that the lady had retrieved her purse and informed me: "She didn't have your phone number because you wouldn't give it to me. But she said she was going to write a letter to the Northumberland Gazette about it."
Bless! That's what local, regional newspapers are all about.

2.8.08

Next Bradford Open Coffee

Following the success of bmedi@’s first two OpenCoffee events held in May and June, bmedi@ are running another event on Thursday 21st August 2008. Full disclosure: I am a non-executive director of bmedi@
The emphasis of OpenCoffee is very much on the internet and new media industries. The free events are informal and see a range of technology entrepreneurs, designers, bloggers, developers, geeks, investors and anyone else who’s interested in digital media and technology exchanging ideas and striking up relationships that would otherwise never have flourished.
The philosophy of OpenCoffee is very much of an Open House of ideas and people.
OpenCoffee Bradford(Shipley), is being sponsored by the YoYo Bar & Restaurant.
Bradford’s third OpenCoffee event will take place on Thursday 21st August at YoYo’s Bar & Restaurant (Shipley) from 10am to midday. Alas I am holiday so won’t make it.
The event is open to anyone who is interested in the region’s digital, creative and new media industries. You’re welcome to enjoy the coffee, the cakes and the good company. To book a place just e-mail steve@bmedia.org.uk or go to Upcoming and register. We look forward to networking with you.

Social Media and T-Shirts

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The difference between the West and China

20.7.08

Get ready for another BarCamp

It's nine months days since Leeds' first BarCamp back in November...but rather than wait a whole year, we wanted to catch the Summer Sun, so come join us at Old Broadcasting House again, this time for two days of geekery and (hopefully) great weather on the 16th and 17th of August 2008!

What is BarCamp Leeds?
BarCamp Leeds is the city's second 'unconference', a event where the folks that attend create the programme of sessions themselves. BarCamps are open, participatory, democratic, 'workshop' events; the organisers and sponsors simply provide wireless broadband, a venue, beverages and food! The attendees provide the content - and the buzz :)
BarCamps are a great opportunity to network, lean and share...plus generally a lotta fun too. We're hoping our stack of Nintendo Wiis will break the ice and we know Old Broadcasting House will be a fun and inspiring venue.
We'd love for you to come - if you're a creative, an artist, a writer, blogger, technologist, or a developer, geek, entrepreneur, academic researcher, gamer or investor please join us. If you're just curious and interested in digital culture or social media - we'd love to meet you too :)
Come and demo, talk, share or just hang out!

UK sets the pace for Twitter

Just back from a stay with friends in North Yorkshire and slightly distracted by the number of “tweets” I have been getting from Number 10 – the PM, Gordon Brown’s Twitter account.
Also, the BBC Tech Team, The Guardian and other have been twittering too. I love Twitter – but I don’t know why. Admittedly it’s a great way of staying in touching and monitoring what other people are up to … so far so good.
But it looks like Twitter is finally going mainstream and it’s being led by the Brits according to recent stats by Hitwise. "Twitter is more popular with Brits than Americans. Last week the site's share of UK Internet visits was 70% higher its share of visits in America," writes Hitwise's Robin Goad.

"UK Internet visits to www.twitter.com have increased by 631% over the last 12 months, with 485% of that growth coming this year."
Down with the yoof, my son uses Twitter as do his friends and the general view on the interweb is that the UK will be the region that will prove the tipping point for the platform.
I’m not convinced as most people I speak to have never heard of it but then they have never heard of blogging, Facebook, MySpace…
Any thoughts people?

18.6.08

bmedi@ is holding a re-branding competition

Over at bmedi@, where I am a director, they are holding a Rebrand Competition.
How good are you with words and pictures? Enter the competition and you can bask in the glow of creating a new brand for bmedi@!
bmedi@ is eight years old. Since it was launched as a thriving network of media and digital-related companies and professionals, the company has evolved beyond its original Bradford remit.
Today it has members from across West Yorkshire and beyond and has emerged as a network operating across the North of England.
With this in mind, and to maintain bmedi@’s success to date, the company is seeking to re-brand with a new name that reflects its diverse member network and its vision for the region.
In the spirit of bmedi@’s collaborative remit with its members and, with the current interest in social networks, they are throwing open the re-naming and re-branding of the network to competition – the winner will receive prominent credits on the bmedi@ website and all promotional materials, including press coverage. They will even throw in a new iPhone.
Criteria for entries:

  • The new brand and name should reflect the collaborative nature of the bmedi@ network of creative and digital professionals.
  • Its remit for sharing ideas and best practice in the creative, digital and media sector.
  • The “northern” nature of the network.
  • Our values of community, co-operation, optimism and openness
  • Be web proof with an appropriate URL

To enter simply send us your new name and brand in the form of a graphic logo (as a jpeg, pdf, etc) and you could win a new iPhone. Those entries short listed by the judges will be published on the bmedi@ website and members and non-members will be invited to vote on the winning entry.
Send your entry to newbrand@bmedia.org.uk. Entries will close on July 31, 2008.

DISCLAIMER: The new logo and name will be secured under a Creative Commons Share-Alike License

3.6.08

Want to work for a top agency?

GREEN Communications is recruiting again. This time we are looking for an Account Director or highly talented Senior Account Manager with a sound knowledge of the consumer, lifestyle and business sectors to join our highly motivated team.
You will need to hit the ground running and have a passion for creative media relations, a desire to deliver outstanding coverage for your clients, the ability to think on your feet and manage an executive team.
The ideal candidate will need a broad spread of media contacts across consumer, lifestyle and business within the broadcast, national press, consumer press, online as well as freelancers. An interest in social media is also desired.
The work you will be required to undertake will have a broad consumer focus and will include working as part of a team to help implement high profile campaign activity. You will need to be a hot shot communicator and demonstrate your media knowledge to ensure you stay ahead at this agency.
Further information visit call Ian Green on 0845 4503210. Send CVs with covering letter to Ian at Green Communications, Wakefield Media Centre, 19 King Street, Wakefield, WF1 2SQ or email: ian@greencomms.com

2.6.08

We are doing OpenCoffee again!

Following the success of our first OpenCoffee event held in May, bmedi@ we are running another event on Thursday 19th June 2008.
The emphasis of OpenCoffee is very much on the internet and new media industries. These free events are informal and see a range of technology entrepreneurs, designers, bloggers, developers, geeks, investors and anyone else who's interested in digital media and technology exchanging ideas and striking up relationships that would otherwise never have flourished.
The philosophy of OpenCoffee is very much of an Open House of ideas and people.
OpenCoffee Bradford, is being sponsored by (WOW Hub) and the YoYo Bar & Restaurant.
Bradford's second OpenCoffee event will take place on Thursday 19th June at YoYo's Bar & Restaurant (Shipley) from 10am to midday.
The event is open to anyone who is interested in the region's digital, creative and new media industries. You're welcome to enjoy the coffee, the cakes and the company :- ) To book a place just e-mail steve@bmedia.org.uk. We look forward to networking with you. You can also register at upcoming

Back in the saddle

Have been too busy to write recently. What with work, family and travel. Normal service will resume shortly...

7.5.08

Open Coffee comes to Bradford

Following in the footsteps of Leeds, Manchester, Newcastle, Liverpool and Sheffield, Bradford is the latest to join the 82-city strong global OpenCoffee new media networking community.
The emphasis of OpenCoffee is very much on the internet and new media industries. The free events are informal and see a range of technology entrepreneurs, designers, bloggers, developers, geeks, investors and anyone else who’s interested in digital media and technology exchanging ideas and striking up relationships that would otherwise never have flourished.
The philosophy of OpenCoffee is very much of an Open House of ideas and people.
bmedi@ is sponsoring the inaugural OpenCoffee Bradford, using its role at the hub of Yorkshire’s commerce, academia and technology to leverage its a network of new media, companies, organisations and individuals.
Bradford’s first OpenCoffee will take place on Tuesday 20th May at YoYo’s Bar & Restaurant from 10am to midday.
The event is open to anyone who is interested in the region’s digital, creative and new media industries. You’re welcome to enjoy the coffee, the cakes and the company - register your plans to attend the event at Upcoming.

29.4.08

We're having a party

23.4.08

Facebook Chat fuels the conversation

What a great Web2.0 PR job.
1. Launch an instant messaging (IM) service on Facebook
2. Tell no one about.
3. Wait until users log on
4. Sit back and watch the conversation go viral
All Facebook users around the world can now use the social networking site’s integrated IM (instant messaging) chat application, which the site made available without so much as an official announcement.
While Facebook Chat went live in the UK today. The chat function appears as a bar on the bottom of the screen and indicates to users when a friend is online and allows the option of appearing offline if needed.
The chat bar also displays the user’s status message, as well as recently received notifications. Facebook said it is working on integrating other site features into the real-time chat application in the near future.
I think this great as I have always advocated that social network and Web2.0 PR is all about fuelling the conversation. This takes it to the next level.

22.4.08

GREEN in the awards again

Congratulations to the GREEN team for their recent success in the annual public relations awards run by the Chartered Institute of Public Relations.
This time we were at the Grand Prix finals in Birmingham after winning three golds in the regional finals for our work on Wensleydale Creamery and Beat Blue Monday.
At Birmingham, were we shared a table with client Northern Gas Networks and some lovely people from Devon County Council, we picked up a Highly Commended Award in the Not-For-Profit category for the work we did for beat Blue Monday.
The picture shows, Ian Green (left) with Account Manager Thomas Atcheson. The picture was taken by Alison Marks from Devon County Council who attended the event with the lovely Clare and Irene. Thanks Alison!

10.3.08

PR Students: The Kids Are Alright

Curious! Three phone calls from PR undergraduates, writing their thesis on PR and blogging asking me my views on how blogs and Web2.0 works in the marketing mix (WTFDIK?).
Hard to answer when I haven't posted here for weeks. But what I found comforting - especially as I was judging a student enterprise competition recently - was how keen these young people were. And not just from the point of view of buttering up a prospective employer but because they were genuinely interested in the subject.
So what did they ask?:
Should all companies have a blog?
My Answer: No - depends on the company, product and the people. Blogs don't work for everyone, or every business. But if they have something to say - consistently a blog is good way to communicate it.
Is the press release past it's sell by date?
My Answer: No - but its means of distribution have changed. I'm still not sure about the SMR as most journalist don't know what to do with it.
What do you do if a blogger says bad things about your company?
My Answer: Thank them for the feedback , then add some thoughts to the conversation.
What do you do if a blogger says good things about your company?
My Answer: See above and offer to send them some product.
Should Web2.0 be regulated like newspapers?
My Answer: God No!
Should we forget about print media?
My Answer: No - print (and broadcast) is still king for now. Who reads the Telegraph or the Times online every day? Not me, or my son. He reads the Guardian, then checks stories out on the web.

Not that insightful I know. But at least the kids are asking the right questions. And The Kid Are Alright.