Vodafone beavers away to get Twitter right

Never under-estimate social media and its power to raise and, crucially, diminish a brand’s reputation.
Vodafone is the latest to suffer – at the hands of one of its own employees. I noticed it yesterday when Vodafone suddenly started to trend on Twitter. Vodafone has been forced to issue a apology to its thousands of followers on Twitter after one of its customer service staff broadcast an obscene message on the micro-blogging service.
He/she sent out the tweet - "is fed up with dirty homo's and is going after beaver"
The message appeared on Vodafone's official Twitter account, which is used by the company to deal with customer complaints. Instead of the usual helpful hints on how to make the most of its range of handsets or direct responses to individual customer service queries, VodafoneUK's 8,824 followers were treated this afternoon to the message that fell well outside the remit of the micro-blog.
Within minutes of the message appearing hundreds of Vodafone customers had contacted the company through Twitter to ask whether its account had been hacked. Despite Vodafone deleting the message from its Twitterfeed, hawk-eyed users of the service saved a copy and were quickly sending it across the internet.
Vodafone was forced to release a stream of apologies, replying to each user individually to say "we weren't hacked. A severe breach of rules by staff in our building, dealing with that internally. We're very sorry". Throughout the day Vodafone sent out a stream of apologies to hundreds of followers.
Some commentators might conclude that Vodafone’s social media presence had been severally damaged by the homophobic remark. However, I think they managed the whole thing remarkably well:

1. The recognized they had a problem.
2. Followers clearly like the brand as they were advising VodafoneUK that they thought their account had been hacked.
3. Vodafone was honest enough to admit that it wasn’t a hack but a miscreant employee – they could have easily hidden behind the smokescreen of hack but they rightly chose not to.
4. The apologized immediately and gave a frank explanation.
5. Throughout the day they continued to engage directly with followers throughout the day.

So well done to the Vodafone comms team. What the incident does underscore is that organizations do need an enforceable social media policy in place.

Good social media doesn't come cheap

We’ve worked on a number of social media campaigns now – many of them very successful. You might remember some of them – Beat Blue Monday is now an annual news feature and Wensleydale Creamery is doing very well too.
But whenever we mention social media to some prospective clients their faces light up as they think social media is free. Social media saves time they think. Social media will save our business thousands, if not millions.
And yes you can save on the equivalent costs from a traditional deadwood media marketing or advertising campaign and better still you can get instant results and measurement. But that level of service does not come cheap – it can if you do it yourself and chuck up a blog, set up a Facebook page, a Twitter account and maybe do something with YouTube.
But what’s your strategy? Do you know what people are saying about you – have you done an audit? What are your objectives? Which social media tools are you going to use?
Just answering those questions demands a lot of expensive time and your costs are already rising.
So let's do the maths on hours and the development costs of creating blog/microsite, mobile apps, online video, podcasts and then the crucial stuff of social media monitoring and assessment.
So for our hypothetical 12-month campaign for ACME Company we would need: account director for 15 hours a week at £150 an hour, account manager for 30 hours at £85 an hour, account executive on say £65 for 30 hours. Then we chuck in a blog/microsite and some mobile apps and maybe a few widgets – lets say the lot for £20,000. Then there’s the ongoing monitoring, engagement and evaluation for a conservative £30,000. That adds up to £400,000 for the year.
Maybe that’s a bit ambitious but even if you scaled it back to something more palatable – lets cut it in half to £200,000. Still the client is looking a bit green around the gills. But this is probably the same client who thinks nothing of booking a £70,000 page advertisement in the Daily Mail.
We would love to hear about other people’s experiences.

Andy's advice on brainstorming at The Times

Offering valuable tips for successful brainstorming is GREEN Communications’ Andy Green, who provided expert advice on How to Brainstorm in a news article on Times Online. Here’s Andy's full advice

How to Brainstorm
1. Always define your question as tightly as possible. I define creativity as ‘flexible thinking around beautiful questions to add value’. Outstanding creativity is not coming up with 1001 different alternatives; it’s actually about asking the right question, the beautiful question. You can tell when you have a beautiful question your ideas ooze out. Conversely, if you are stuck, you can’t think of any ideas, go back to redefining your question.

2. Creative thinking uses an incremental dynamic once you have posed your question – like making a snowball. Treat every idea as a potential stepping stone. It’s best to work from small, asking yourself what little ideas can we think of, and equally accept crazy ideas, asking what ways can these be incrementally adapted to add value.

3. Brainstorming is a great consultation tool and can be a great tactic to overcome political opposition to new ideas. By involving someone who typically says ‘No’ to your new ideas, and get them become a member of the brainstorm group, by engaging with them with the process, they get ownership of the ideas created. It’s easier to get someone to say ‘Yes’ when you tell them ‘Isn’t this a great idea we came up with!’ Also, if you are doing a consultation exercise, rather than ask people, ‘What do you think?’, instead ask them, ‘What new future can we create?’

4. Brainstorming’s chief quality is actually outside the arena of creativity; it’s great for team building, staff development – where junior and senior people can work alongside each other – and for signalling the importance of an issue. Remember however, there are many more different creativity techniques, which can be better at generating ideas, particularly the most simplest of all, incubation, sleeping on a well defined problem.

How not to brainstorm
1. I created a word called ‘Ideapoo’ – you need to accept that most of your ideas will be rubbish, ‘poo’, but at the outset you have no idea of what are the good, or the not-so-good ideas. The danger is you can throw away potentially good seeds, or stepping stones, only seeing the poo and not the potential. Premature evaluation, being judgmental too soon is a major killer of potential brilliance.

2. Creative thinking uses what I call our Red Light Thinking, to analyse, follow logical lines of thought, and our Green Light Thinking, harnessing our imaginative, emotional, and lateral thoughts. You need to Red Light Thinking at the outset, to define the need for any added value, and crucially, define your questions. You can then engage your Green Light Thinking for new insights, and lastly re-engage your Red Light Thinking to evaluate ideas, and identify plans of action. Far too often, people engage in what can be called creative masturbation, generating ideas with no proper setting or follow through. Most people equate brainstorming with idea generating and expect a result at this stage, and often give up. It’s like leaving a football match or an opera at half time and complaining afterwards that there wasn’t an end result.

3. Always establish at the outset criteria for your ideas. When you come to evaluate any ideas generated, rather than responding with ‘I like this one’ instead, with a criteria in place you can judge ideas on more formal, objective grounds.

4. Check the attitude state of yourself and the participants. You can suffer from a victim mentality – where everything is seen in the negative, or hubris, where you can be too arrogant and not listen, or be alert to potentially good ideas (such as Ideapoo). I created a word, ‘hibris’ where you need to have an arrogant self belief about your ability to come up with ideas, tempered with a humility that you are willing to listen and pick up ideas from the unlikeliest of sources. Many a potentially good brainstorm session has been wrecked by an unsupportive, underlying attitude state.

Remember, the word ‘brainstorming’ is politically correct; there’s an urban myth going around that the word is not politically correct and it upsets people with epilepsy and you should instead, use ‘brain showering’. It’s absolute nonsense. No epilepsy group has any policy on the issue.

Also, note the word ‘brainstorm’ can either mean a specific creativity tool, or shorthand for doing, what I call ‘Green Light Thinking’ – using lateral leaps of imagination to arrive at new ideas, different ways of doing. Read the complete article here

Happy Christmas Everyone

The card above is believed to be one of the first mass-produced Christmas cards - dating back more than 160 years - and can be found among the extensive special collections of Bridwell Library at Southern Methodist University's Perkins School of Theology.
The lithographed card caused a controversy in some quarters of Victorian English society when it was published in 1843 because it prominently features a child taking a sip from a glass of wine. Approximately 1,000 copies of the card were printed but only 10 have survived to modern times. Bridwell Library acquired its copy in 1982. The card was designed for Henry Cole by his friend, the English painter John Calcott Horsley (1808-1882). Cole wanted a ready-to-mail greeting card because he was too busy to engage in the normal custom of writing notes with Christmas and New Year's greetings to friends and family.
The card pre-dated color printing so it was hand-colored. The card is divided into three panels with the center panel depicting a family drinking wine at a celebration and the flanking panels illustrating charitable acts of feeding and clothing the poor.
Cole, who also wrote and published Christmas books, printed more cards than he needed so he sold the extra cards for one shilling each.
Widespread commercial printing of Christmas cards began in the 1860s, when a new process of color printing lowered the manufacturing cost and the price. Consequently, the custom of sending printed Christmas greetings spread throughout England.
Now we can just stick them on the internet… have a good Christmas.

The wonderful Watersons

Last night I went to see Waterson Carthy at the Victoria Hall in Salt Aire singing Christmas songs. Norma Waterson is still hail and hearty and has lungs made of leather - but I just found this video of her - possibly before she had even met her husband Mart Carthy. Simply wonderful stuff. I'm a sucker for traditional English folk songs.

Another new client at GREEN

Over at GREEN we have been appointed to launch techmesh a new business network for the region’s IT and Telecommunications sector backed by Yorkshire Forward, the regional development agency.
Yorkshire & Humber has the fastest-growing digital sector in the UK outside of London, and is recognised as a leading centre of excellence in the digital and new media industries. With IT and Telecommunications set to make a major contribution to the Yorkshire and Humber economy the new business network, techmesh , will provide a business network for companies, organisations and individuals working in these sectors to meet, exchange information and share best practice.
As a business collaboration network techmesh - managed by Connect Yorkshire - will act as an umbrella organisation, bringing together existing networks in the region and will signpost businesses to other sources of funding information, market intelligence, emerging technologies and research and development opportunities.
Connect Yorkshire’s chief executive Nick Butler said: “techmesh enables members to share knowledge, exchange ideas, meet like-minded companies and ultimately win more business. The aim is to help create a commercial ecosystem where innovative, ambitious companies can thrive and give members a means of forming profitable relationships.”
“Our long-term aim, with the support of Yorkshire Forward, is to create a vibrant, active, supportive and self-funding network to help further the interests of IT and Telcommunications organisations and professionals in Yorkshire and Humberside.”
Jim Farmery, Assistant Director of Business at Yorkshire Forward, said: “techmesh will be an industry-led strategic organisation that will bring together all the fragmented strands of the IT and telecommunications sectors in our region and provide focus, leadership and direction.”
“It will help all the region’s digital sector to work comprehensively together on key sector issues over the next three years and beyond. Digital and new media has been identified as a priority sector in the region, due to the existing strength of the sector and potential for further growth. techmesh is another way Yorkshire Forward is supporting IT and telecomunications industries in the region.”
The key aims of techmesh are to grow the IT and Telecommunications industry within the Yorkshire and Humber region; increase the number of businesses participating in the network helping them to increase turnover, encourage innovation and market exploitation.
techmesh will run a series of events across the region over the next 12 months bringing members together at informal networking events as well as larger events bringing some major speakers from the leading IT and Telecommunications companies.

Stop drinking bottled water

Presented by Online Education

Brand attrition...

BarCamp Bradford video

Razor sharp Twitter Wars

I’m not shaving at the moment. Don’t ask? I’ve never liked shaving but when I grow a beard I end up looking like a member of Al Qaeda but some time it’s nice to give the face a rest.
However, you would think something as innocuous as shaving would never enter into a Twit War but I have just witnessed one. And it underscores the dangers of abusing the openness of Twitter.
Now I use Gillette and I user Azor by King of Shaves so I was somewhat surprised that following the Hand of Theirry Controversy, consumers focused on Gillette (a sponsor of Theirry) and threatened a boycott to punish the French captain’s handball. And this is where it gets interesting because Will King, founder of King of Shaves somehow found his company in the thick of it.
He takes up the story here on his blog Brand Royalty underlining the dangers of masquerading as a loyal Gillette customer when in fact you are the company’s public relations strategist. Will recounts how he received the following Tweets:

“Time for everyone to boycott gillette and go @kingofshaves #henrylecheat”

“Cannot bloody believe Gillette is standing by Henry. There goes my Mach3 in the bin”

“Wonder if #Gillette will drop #ThierryHenry now? Reputation management issue for brand, they are getting targeted for their association”

Now Will tells it in his own words…

Having (naturally!) re-tweeted tweet #1, I was then intrigued to read the following tweet from @charliedm: “A lot more people would switch to Azor if it wasn’t a cheap plastic piece of rubbish that leaves you looking all Sweeney Todd”.

Now, as I - a) I’ve shaved with our Azor for over two years now (and get the close, comfortable and cost efficient King of Shaves each morning), b) know that a lot of people are switching to our Azor - it was the #1 selling system razor handle last month, and c) know it isn’t a bit of ‘cheap plastic rubbish’ - rather, it embodies all that is great in consumer products, not all that is unnecessary - I was interested to see who @charliedm was…

Turns out he’s Creative Strategist for Porter Novelli London…Gillette’s PR agency. Ooh er. Someone’s rattled out there.

The following tweet exchange then ensues:

@kingofshaves Gillette stick with Henry. Many others not sticking with Gillette, but going to King of Shaves, Azor. Good!

@charliedm Well done for turning the misfortune and misery of as entire nation into a publicity drive. That’s not at all cheap”.

@kingofshaves “Don’t Porter Novelli look after Gillette’s PR…?”

@charliedm “It’s great for the kind of razor you might get in a Christmas cracker…

@kingofshaves “Um, you would say that given you handle Gillette’s PR. The King of Shaves Azor is a GREAT razor

@kingofshaves “Surprised that as chief strategist you make such a negative, public comment. wait until you see our october sales - bit worried?.

@charliedm “Does a lion find a dormouse worrying? Anyway, this isn’t work - this is jousting”

@kingofshaves “BA used to think that way. And learned the hard way. Joust away, my friend”.

@charliedm “Interesting. That’s just the kind of thing XL Airways used to say…”

Then, another enters the fray:
@shedmenshealth Playground bitching on twitter? :o/ Charlie, consumers can read! You should know better in PR. Will, stay strong fella!

Then another..
@peterdean1 “*enjoying* @kingofshaves tweet jousting with Gillette PR’s > @charliedm.

Then another…
@atterolognis “Interesting joust - Funny that he refers to the Azor as a bit of plastic when his is exactly that. Oh wait, it vibrates.

Then another..
Adam: Is @KingofShaves tweet jousting with Gillette PR’s > @charliedm going to turn into another great Tweet war? Hmm….

As in the real - stones and glass houses. A PR lesson for us all.

Porter Novelli have apologised here.

We did a BarCamp

We did a BarCamp. Yesterday more than 100 people from a wide range of professions and industries attended and BarCampBradford which took place at the WOW Academy and the National Media Museum.

A big thank you to everyone who attended and who presented and many thanks for our sponsors Sponsors which included Screen Yorkshire, Yorkshire Forward, National Media Museum, Panoetic, Frogtrade, Shipley College , BMedia, GREEN Communications, University of Bradford and Challenge CLC.

People travelled to Bradford from across the north with delegates arriving from Lancaster, Chester, Scarborough, Leeds, Huddersfield, Sheffield and Halifax. There were more than 40 separate presentation throughout the day ranging from doing business in Second Life and launching and iPhone App (a good representation of the day’s talks can be seen in the picture above and in the tag cloud below).

However, a flavour of the talks is listed here.

• Google's hidden gems by John McLear - Primary Technology and Welcome3's MD exposes some of googles hidden gems including Android, CSE, Analytics, SSO, Adwords & Adsense.
• Twitter for Business - the dos and donts of Twitter and how it can make or damage a brand's reputation – Thomas Atcheson
• How a small local team of individuals are trying to find new ways of bringing social history to life - and aiming to change attitudes to open data along the way. (Jon Eland
• Rethinking the Presentation - how to not kill people with Powerpoint. - Ian Smith
• iPhone Application Development - Things I've learned from making my Zombies game - Matt West
• Setting up an ecommerce business & use of social media, blogs, Twitter, Facebook... - Chris Wildman
• A Decade of WebDesign - Tracking trends in design - Monica Tailor
• Retro Gaming - A session, round-table, discussion, demos of retro games and retro tech - Mohsin Ali & Pawel Dubiel
• The 'Civic App Store' - Round-table around OpenCities, OpenData, Cities as Operating Systems, Streets as Platforms, Unique AR useage & Mobile apps for cities - Mohsin Ali
• Version Control - An introduction to how we use it to develop large CMS projects - Panoetic
• Legal Challenges of Web 2.0 - Will cover such issues as ownership of copyright and other intellectual property in user generated content, liability for user generated content, privacy, dispute resolution and much more - Jane Lambert
• Internet marketing workshop - want more website visitors? Conversion/sales/downloads? Reputation? Round table IM problem solving with John Allsopp
• Drupal For Good - presentation on how Gentlehost are using Drupal for Social Change, then it's over to you for discussing ways in which Drupal can be used for good - Alice Kærast
• How to sell yourself better at interview - we've interviewed somewhere in the region of 50-60 developers this year, and only hired two. What we've learned in this process - Adam Hepton
• User experience in .net magazine December 2009 - a response on a couple of articles in the latest issue: interview with Brian Kalma from Zappos, and article by Craig Grannell on 'Master user experience design' - Keith Doyle (Usability Analyst)
• Making a Game! - A presentation on the process of game making and the various markets. (Simon Barratt - hoping he'll be able to get by just working from his bullet points!)
• Get rich with Free Software - Free Software, what it is, how it works and how you can get fat rich with it. John Leach

Some other facts about the day:

• More than 300 cakes were consumed at breakfast - baked by my daughter Mercedes
  
• 240 cups of tea and coffee were served
• 50 pizzas and countless chips were consumed at lunch
• 1,000 tweets were posted to Twitter at the last time of counting
• 200 bottles of water were drunk
  
• 59 bloggers wrote about the event before it happened and more are emerging as I write.
• 40 Twitpics were published and a Flickr account has also been set up
• Beers where drunk at the end of the day but no-one kept count
  

Will we do it again? You bet yah!

Learning about social media from an old fart

Now this story might appear a bit crude, but it really happened, and inadvertently provided a wonderful metaphor for understanding new developments in communications, particularly social media.
Picture the scene: my colleague Andy Green is in a busy Edinburgh pub, crowded with delegates from the CIPR Local Public Services Annual Conference, where he was a speaker.
At the end of the evening, Andy and some acquaintances were still talking shop at the bar, with one delegate airing his view that he ‘really didn’t see the significance of this social media thing.’
One senior delegate patiently sought to explain how social media was not just another channel for communication, but required a different mindset. And then, without announcement, surreptitiously, slipped away from the bar.
His new found friend at the conference, an Irish guy then declared in his Dublin brogue: "Someone has farted - and it’s not me!"
Andy reassured him that it genuinely wasn’t him either. The absent friend seemed prime suspect.
The episode instantly provided Andy with a metaphor: "This is how social media is different. You see, normal communications is telling the world what you want to say. Social media, is picking up conversations which may be about you, and may, in many instances not be instigated about you. So, you would not issue a press release for the equivalent of ‘You have just farted’. The fart, however, is a reality for those out there. And is more likely to be picked up as a conversation piece, regardless of your embarrassment.”
He added: "If you’re not out there listening, and appropriately responding you are in danger of living in an artificial, You-Centric world, and not being part of the real conversation. That’s the real difference with this social media thing.”
The metaphor seemed to work in making his new friend understand the different mindset of social media. It’s funny, how an ill-wind can bring new insight.

The craic that is social media

Usually we have to drag clients and potential clients kicking and screaming to the table of social media.

We believe that social media offers a veritable smorgasbord of opportunities for business and how they communicate with their customers and world at large – particularly in these straightened times when social media provides such a low cost entry to market.

However, in companies where the boards are dominated by middle-aged men convincing them of the merits of social media – whether it be a Twitter account or a blog or even a Flickr account – is seen as tantamount to inviting them to take up skateboarding.

So we are delighted to be working with Fitzgerald Group, one of Ireland’s leading leisure companies, which has completely embraced what social media can do for them.

They have just launched a new website which takes in Twitter, YouTube, Flickr and Facebook. It’s also rich in user generated content written by happy customers who have stayed at its hotels in - The Louis Fitzgerald Hotel, Arlington Hotel and Arlington Temple Bar Hotel.

Stephen Williams, Group E-Commerce Manager at Fitzgerald Group has been an early adopter of social media and uses Web2.0 tools to engage with its hotel guests and customers of its pubs which include The Quays, Temple Bar, The Stag’s Head and Ireland’s Bar of the Year Grand Central on O’Connell Street.

It is now working with LouderVoice where guests can now review their experiences directly on the site and provide valuable feedback and opinion. Those looking for reviews of the hotels no longer have to trawl the web trying to find random information, but can read genuine reviews by real guests on the hotel sites themselves.

Recent research has shown that more than a third of internet users rate peer opinions and User Generated Content (UGC) as the most trusted and credible.

Reviews don't just appear on the hotel sites, they are also aggregated to the LouderVoice reviews website, its mobile phone applications and the use of Facebook and Twitter logins means that guests can recommend the hotels to their friends on their favourite social networks.
Conor O'Neill, Chief Executive of LouderVoice says: "The businesses that will survive and thrive in the current economic climate are those that listen and react to their customers' needs. The Fitzgerald Group embraces this and understands that customer reviews are a key part of that strategy."

So well done Stephen. Well done Fitzgerald Group. Others should look and learn because since we started working with them their UK internet traffic has risen by more than 25 per cent as a result of good old deadwood PR and online PR activities.

New recruit at GREEN

Here at GREEN Communications we are delighted to welcome Emma Franklin on board as account executive following a spate of new account wins.
Emma joins GREEN with the agency celebrating a clutch of recent account wins including Ireland hotel chain The Fitzgerald Group, Graduates Yorkshire and international communication network euNetworks.
Having worked for Chronicle Publications for three years as a reporter and news editor, writing for four publications across Yorkshire, Emma will work across a broad range of GREEN clientds including Warburtons, The Chartered Institute of Marketing and Yorkshire Housing.
Emma said: “I am extremely pleased to say I work for GREEN, a company that has proved it self to be one of the North’s most respected PR agencies. In the current economic climate it is important for PR agencies to be at the top of their game, delivering high quality communications services to ensure that businesses convey the right message to their customers.”
Client Services Director Dan Phillips said: “Emma’s background in press journalism brings further depth to the GREEN team and further strengthens our reputation for good solid media relations alongside our growing social media service.”

Come to the BarCamp Bradford

This year, we plan to host a BarCamp in Bradford on Saturday, November 14 and we’re expecting 130 attendees from Yorkshire and across the country with live linkups with BarCamps in the US, Canada and India. We are also seeking to link in with the Bradford Animation Festival 2009 which finishes on November 14. With this in mind we will be encouraging those presenting to look at new developments in film, animation and digital media and offer a Superstar Speaker supported by an appropriate sponsor such as Google.

With that in mind we would also love to hear from anyone who is currently working on an Android app.

We'd love for you to come - if you're a creative, an artist, a writer, blogger, technologist, or a developer, geek, entrepreneur, academic researcher, gamer or investor please join us. If you were just curious and interested in digital culture - we'd love to meet you too. Come and demo, talk, share or just hang out! Follow us on TWITTER for further updates. 

If you want to come make sure you register here. To find out more visit BarCampBradford.

Green Communications: News Articles: Graduates Yorkshire appoints GREEN

Green Communications: News Articles: Graduates Yorkshire appoints GREEN

Shared via AddThis

Interns - what's the problem?

First this weekend the Guardian did a big piece about how employers are exploiting graduate internships. In it Polly Curtis, Guardian Education Editor, highlighted how companies are exploiting graduates by offering the work for free with little prospect of a job at the end.
Moreover, this seems to be the mind set for British employers – whether they are in the public or private sector. The assumption is that there are so many graduates in the marketplace why would an employer offer to pay for their services when so many are willing to do it for free.
But “free” comes at a price for the graduates – especially if mummy and daddy can afford to support your career ambitions in the media, PR, marketing. Please note, these are the most oversubscribed professions and as a result they are the most exploited.
This point was underscored by Tyler Brule in his Fast Lane column in the FT (Inert interns need not apply) where he decried the high expectations of trustafarian wannabes who wanted to work on photoshoots but wouldn’t demean themselves with photocopying.
Between both articles the truth is that the UK doesn’t really get internships (an American word if we are honest).
At GREEN we do a lot of work experience placements, usually with high school sixth formers or undergraduates, for which we do not pay. We hope, and believe, we enrich these young people’s experience of what the workplace is like and generally we aim to give them genuine business projects to work on.
However, we are now doing our first internship (for the right candidate) for a 12-month stint in our business during which they will earn significantly more than the minimum wage and learn a hell of a lot about what it is like to work in a communications business.
Interestingly, this coincides with our work with Graduates Yorkshire which has just launched a programme of paid internships in Yorkshire whereby it is seeking to place up to 80 graduates with companies in the region in the next six month up to March 2010.
Polly, at The Guardian, is right that not enough is being done to legitimize and monetize intern’s input into the economy and Tyler is correct in that not enough is being done to match graduate expectations with the reality of the workplace.
However, initiatives like Graduates Yorkshire will close the gap. Watch this space.

GREEN client celebrates Yorkshire Day

http://www.greenblog.co.uk/2009/07/31/our-client-celebrates-yorkshire-day/

According to this chart I was a web developer, IT journalists and professional blogger when I joined Twitter. I am/was none of these things.