Raise a glass to NetConstruct for making the DADI Awards

Congratulations to our client NetConstruct for beeing short listed in the prestigious Drum Awards for the Digital Industries (DADI) for its work with one of our favourite brewers Theakstons. Masham-based Theakstons, one of the region’s oldest brewers, has been nominated for two DADI Awards for Best Consumer/Retail Website and Best Use of Visual Design alongside award-winning digital agency NetConstruct. Other companies in their categories include Sony, Samsung, Glenmorangie, XBox, Doc Martens and Visit Scotland. The winners will be revealed at an awards dinner at Arsenal Football Club’s Emirates Stadium in November. Wetherby-based NetConstruct, one of the top Kentico developers in the UK, was commissioned by Theakstons to design and develop a website that captured the company’s values as a family brewing company which takes pride in its track record as a craft brewing innovator. NetConstruct’s Director of Development Jonathan Healey says: “We’ve put a lot of time and effort into developing the new Theakstons’ website. We sent a team of 25 over to the brewery to ensure that we truly understood the values that stood behind Theakstons’ famous ales and that is reflected in the new website’s design. “We have also integrated a lot of interactive features including an ale selector so visitors can select their preferences from the ale characteristics and an interactive history of brewing in Masham from 835AD to today. Other features include an online shop.” Since its launch the new website, which is built on the Kentico content management system, has seen a significant rise in traffic, and a rise in trade enquiries and bookings for brewery’s popular tours. Victoria Bramley, Consumer Marketing Manager at Theakstons, says: “As one of the oldest family brewing companies in the country, it was important for us to work with a digital agency who truly understood the heritage and tradition behind Theakstons. “From our initial meetings to the design and implementation of our new website, NetConstruct has appreciated our brand values and the integrity of our company. We are absolutely delighted with the result and these nominations for a DADI Award underscore the quality of the work.” The DADIs, now in their sixth year, bring together individuals and companies at the forefront of digital technology and aim to recognise and reward digital excellence in design and development. The Theakstons’ website, which is powered by the world class Kentico content management system, was officially launched at the Internet World 2012 exhibition in London where visitors were in for a refreshing surprise on the Kentico stand. In contrast to other stands Kentico and NetConstruct were offering tasters of Theakstons’ legendary Old Peculier ale. “The juxtaposition of a bar stocked with Old Peculier on the Kentico software stand was an opportunity too good to miss,” said Director Simon Theakston. “It was the perfect way for us to launch our new Theakston website and online shop and enjoy some good, honest ale.”

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