The 'five days of Twixtmas', campaigners argue, is an ideal opportunity for the estimated 3 million people in the UK who will be on holiday throughout the period to overcome time poverty and do something positive instead of scoffing, shopping and slothing in these credit crunch times.
Getting behind the Twixtmas call are leading charities the Foundation for Peace, Global Action Plan, Jumble Aid, the National Autistic Society, and World Vision.
The Twixtmas campaign has been devised by Wakefield-based GREEN communications for its client, the Flexible Thinking Forum, a not-for-profit organisation promoting flexible and creative thinking skills in business and the community, encouraging people to challenge set ways of thinking.
Each of the five days of Twixtmas is themed to offer a way of making the most of each day where people are invited to celebrate themselves, do something unselfish by celebrating others, and do something for a friend, for the planet, or for their future.
To spread the Twixtmas cheer people are being encouraged to give their friends and family a ‘Twixtmas High Five’ hand greeting and share their Twixtmas pledge - the five things they are doing to change their world - to let them know about Twixtmas and what it stands for.
The campaign is also providing a range of valuable tips and advice from leading experts in personal development and well-being to help everyone make the most of the opportunity of the Twixtmas period on the campaign web site www.twixtmas.com. Visitors can also download their own Twixtmas Pledge form.
Commenting on the launch of Twixtmas, Andy Green of the Flexible Thinking Forum said: “Most of us live in abject poverty when it comes to a key part of modern day life – we are incredibly time poor.
“The time between the Christmas and New Year holiday is a fantastic opportunity to take the Twixtmas Pledge and do at least five things to change our world for the better covering the spectrum of caring for people, peace, poverty, passing things on, or the planet. Who knows, Twixtmas could become as recognized as the other festive holidays.”
For further details about the Twixtmas campaign visit www.twixtmas.com.