I had a very pleasant day in Dublin yesterday discussing the Pour Your Own Pint concept with the fellas from the Fitzgerald Group which owns a larger number of hotels and pubs in the Emerald Isle. But more interesting for them was how we create and develop a brand in the UK.
They also talked about how we could big-up their media relations in the UK - simple, tell the British Press and media about the great things going on at their venues in Dublin. Such as:
- Pour Your Own Pint of Guinness (it is a knack) at the Arlington Temple Bar - you can do this online at PourYourOwnPint and win a prize
- Enjoy the Craic at the Arlington Hotel near the O’Connell Bridge for a real-live experience of Irish music, dance and grub
- Go up market at the Louis Fitzgerald Hotel near Newlands
- Or just have a pint at one of their many pubs.
It was a good day all round. Although me and my business partner, Andy, only had two pints of Guinness at The Palace, Fleet Street (Dublin's traditional journalists' pub), with an old pal before heading off to the airport with lot of ideas on how we could deliver a traditional media relations campaign and a social media campaign - now have a go at PourYourOwnPint. I scored 100% - can you beat that?