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31.10.07

To Las Vegas and BlogWorldExpo

I am off to Las Vegas in November to attend the first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of blogging and new media.
In addition to the only industry-wide exhibition, BlogWorld will feature the largest blogging conference in the world including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business.
I am going with Kevin Dixie from FuelMyBlog and Marcus Dyson from eleventeenth.
At GREEN We have already delivered several compelling social media campaigns wrapped up with our usual expertise in PR. However, I am a firm believer that you can always learn new tricks and I am hopeful that I will return with a few more ideas that we can deploy on behalf of our clients.
The conference will be broken down into tracks designed to address specific needs and feature scores of well renowned blogging and new media experts. Topics will include blogging basics, monetizing your blog, podcasting, corporate opportunities in the blogosphere, building readership, RSS, Search Engine Optimization, blogging in the political arena, and other topics vital to serious bloggers who want to solidify their own space, and build their brand in the blogosphere.
If you're planning to be there and would like to meet a few Brits drop me a line

15.10.07

Global PR Blog Week

Constantin Basturea is planning another Global PR Blog Week - with the intriguing suffix Web3.0 - no, I don't know what he means either.
He says it is an event that will present the best articles, interviews, debates, case studies, and essays on how social media continues to change the Public Relations and Communications theory and practice, its relationships with other disciplines, and our roles as practitioners, students, and teachers.
Sounds good.
No dates yet but you can check out his plans here.
I, GREEN and other colleagues will get involved.

11.10.07

Twittering on twitter

I seem to spend a lot of time on Twitter nowadays – hence, the dearth of recent posts on this blog. I like Twitter as the word count for each tweet means that anyone posting on it has to keep things succinct and, as a result, there are some quite profound comments on there.
However, a lot of people just use it to pimp themselves – you know who you are.
What is intriguing thought is how quickly these new social network apps are being acquired by large corporations. First it was News Corp acquiring MySpace, now Microsoft is looking for a piece of the action with a stake in Facebook. Blogger was acquired by Google and Yahoo bought YouTube.
Now it has emerged that Google has acquired Jaiku, a Finnish company that pretty much does what Twitter does only with a few more bells and whistles – I used Jaiku for a while but it simply did not rock my boat.
Google product manager Tony Hsieh says: "Technology has made staying in touch with your friends and family both easier and harder: living a fast-paced, on-the-go lifestyle is easier (and a lot of fun), but it's more difficult to keep track of everyone when they're running around at warp speed.
“That's why we're excited to announce that we've acquired Jaiku, a company that's been hard at work developing useful and innovative applications for staying in touch with the people you care about most - regardless of whether you're at a computer or on a mobile phone.”
Google is not commenting on its plans for the service but Jaiku is now closed to new users.
So what is the betting that Yahoo! Will now launch a bid for Twitter with the usual proviso that you need a Yahoo! account?